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The Rocky Mountain Institute: Making Ideas Real
Massa, Lorenzo; Rosenberg, MikeCase SM-1582-EDecision Analysis, Innovation and Change, StrategyRocky Mountain Institute is a U.S.-based organization that conducts research and demonstration projects in the area of sustainability in general and energy in particular. The case study charts its development over the last 20 years and explores whether or not it should expand beyond the United States.Starting at €8.20
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The Rocky Mountain Institute: Making Ideas Real - Teaching Note
Massa, Lorenzo; Rosenberg, MikeTeaching Note SMT-90-EDecision Analysis, Innovation and Change, StrategyThe case offers the opportunity to analyze the sources of the Rocky Mountain Institute's (RMI) success and introduces students to an internationalization dilemma. RMI is an independent, entrepreneurial, non-profit "think-and-do tank" with the mission of driving the efficient and restorative use of resources. The case illustrates its history, philosophy and vision and its unique business model. It traces the origins of RMI's success, analyzes its ...Starting at €0.00
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CSL: Rebranding “The Biggest Company No One’s Ever Heard Of"
Bertrand Guillotin; Sheri Lambert; Phoebe DickinsonCase IVEY-W34093-EDecision Analysis, MarketingIn October 2021, the head of digital communications and branding at the Australian biopharmaceutical conglomerate CSL Limited (CSL), was tasked with a strategic rebranding exercise. By August 2022, he and other stakeholders felt a sense of pride and satisfaction at how quickly the rebranding initiatives had been completed. CSL felt that it had achieved the desired brand associations and met its targeted brand net promoter score performance. Looki...Starting at €8.20