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The Rocky Mountain Institute: Making Ideas Real
Massa, Lorenzo; Rosenberg, MikeCase SM-1582-EDecision Analysis, Innovation and Change, StrategyRocky Mountain Institute is a U.S.-based organization that conducts research and demonstration projects in the area of sustainability in general and energy in particular. The case study charts its development over the last 20 years and explores whether or not it should expand beyond the United States.Starting at €8.20
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Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence (Portuguese)
Heely, Laura; Ulaga, Wolfgang; Carmon,ZivCase INSEAD-6597P-PBDecision AnalysisThis case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry. It uses digital technologies to automate, accelerate and manage an ...Starting at €8.20
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The Rocky Mountain Institute: Making Ideas Real - Teaching Note
Massa, Lorenzo; Rosenberg, MikeTeaching Note SMT-90-EDecision Analysis, Innovation and Change, StrategyThe case offers the opportunity to analyze the sources of the Rocky Mountain Institute's (RMI) success and introduces students to an internationalization dilemma. RMI is an independent, entrepreneurial, non-profit "think-and-do tank" with the mission of driving the efficient and restorative use of resources. The case illustrates its history, philosophy and vision and its unique business model. It traces the origins of RMI's success, analyzes its ...Starting at €0.00