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Do the Tacos Really Matter
Ibarra Garza, Alberto; Canela Campos, Miguel ÁngelCase IPADE-AD 17 eC 01-EDecision AnalysisCasa Lugones is a family company, running a dozen tacos restaurants in Mexico City and Monterrey. The family plans to expand their business to the New York City area. They wonder about what may be relevant for the customers there. For knowing that, they hStarting at €8.20
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Dealing with Conflicting Objectives: Multicriteria Analysis and Heuristics
Baucells Alibés, Manel; Lobanova A.Technical Note ADN-271-EDecision Analysis, Economics, Knowledge and CommunicationThe note is divided in two parts. The first part of this note explains how to apply a standard methodology to make explicit trade-offs between conflicting objectives. The second part, explores decision rules or heuristics that people often use to avoid making trade-offs, and discusses the reliability of such rules.Starting at €8.20
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The Trust Game
Lobanova A.; Baucells Alibés, ManelCase AD-303-ECorporate Governance, Decision Analysis, EconomicsThe case has a long introduction highlighting the importance of trust for economic growth and the efficiency of companies. It then presents, using a pirate story, the trust game studied by experimental economists.Starting at €8.20
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Beer Industry Market Share
Ibarra Garza, AlbertoCase IPADE-AD 20 eC 13-EDecision AnalysisRecently, the beer industry has been characterized by having many mergers and acquisitions. Hence, a few large firms now dominate the global beer market. Consequently, you are required to develop a data-driven visualization with the purpose of showing how the merger of SABMiller and Molson Coors in 2008 impacted the industry’s market concentration.Starting at €8.20