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Private Banking Advisers at BCB Edmonton (B): Visualizing the Business
Ovchinnikov; Anton S.Case DARDEN-QA-0906-EDecision AnalysisA bank manager is thinking about how to manage the new private banking advisers (PBA) practice in her region. For that she needs to determine how many PBAs she needs; where they should be located; and to which branches each of them should be assigned. This three-case series exposes students to the underlying sequence of analytical tasks; which culminate in solving an integer-programming optimization model—a main tool of prescriptive analytics. Th...Starting at €5.74
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Paytm: Facing a Targeting Dilemma in a Competitive Market
Harvinder Singh; Bikramjit Rishi; Rahul Batra; Rohith K RCase IVEY-W27743-EDecision Analysis, MarketingPaytm was India’s first digital wallet service provider. It revolutionized the country’s digital payments landscape, but it was slow to adopt Unified Payments Interface (UPI) payments. The entry of WhatsApp into the digital payments industry on November 6, 2020 intensified the competition in the UPI segment of the market that Google Pay and PhonePe already dominated by focusing on person-to-person (P2P) transactions. With a strong 400-million use...Starting at €8.20
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Facebook to Meta: Trouble in the Transformation
Bikramjit Rishi; Rajkumari Mittal; Parul SinhaCase IVEY-W32670-EDecision Analysis, EntrepreneurshipFacebook Inc. (Facebook) rebranded to Meta Platforms Inc. (Meta) in October 2021, intending to break into the virtual world of immersive technologies. However, Meta soon found itself in trouble after an eventful year in the virtual reality industry. The number of Meta users was declining, and first-time Meta users were not coming back. Users were complaining about underdeveloped graphics, programming troubles, instability, and overall poor user e...Starting at €8.20
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Facebook to Meta: Trouble in the Transformation - Teaching Note
Bikramjit Rishi; Rajkumari Mittal; Parul SinhaTeaching Note IVEY-W32671-EDecision Analysis, EntrepreneurshipTeaching note for product W32670.Starting at €0.00
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Private Banking Advisers at BCB Edmonton (C): Calculating Travel Times
Ovchinnikov; Anton S.Case DARDEN-QA-0907-EDecision AnalysisA bank manager is thinking about how to manage the new private banking advisers (PBA) practice in her region. For that she needs to determine how many PBAs she needs; where they should be located; and to which branches each of them should be assigned. This three-case series exposes students to the underlying sequence of analytical tasks; which culminate in solving an integer-programming optimization model—a main tool of prescriptive analytics. Th...Starting at €5.74