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FilmCast: A Conjoint Analysis Exercise - Teaching Note
Srini Krishnamoorthy, Kyle MacleanTeaching Note IVEY-W28490-EDecision Analysis, MarketingTeaching note for product W28489.Starting at €0.00
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Private Banking Advisers at BCB Edmonton (B): Visualizing the Business
Ovchinnikov; Anton S.Case DARDEN-QA-0906-EDecision AnalysisA bank manager is thinking about how to manage the new private banking advisers (PBA) practice in her region. For that she needs to determine how many PBAs she needs; where they should be located; and to which branches each of them should be assigned. This three-case series exposes students to the underlying sequence of analytical tasks; which culminate in solving an integer-programming optimization model—a main tool of prescriptive analytics. Th...Starting at €5.74
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FilmCast: A Conjoint Analysis Exercise
Srini Krishnamoorthy, Kyle MacleanExercise IVEY-W28489-EDecision Analysis, MarketingMaya Fonseca, the marketing analyst for video streaming service FilmCast, and her colleague Rupert Cruz had to interpret the results of a conjoint analysis conducted by their company. FilmCast was a large company, competing against Videosource and Webflickstream. The marketing analysts were debating whether it made sense to lower the price of their services and if the conjoint analysis results supported this idea.Starting at €8.20
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Private Banking Advisers at BCB Edmonton (C): Calculating Travel Times
Ovchinnikov; Anton S.Case DARDEN-QA-0907-EDecision AnalysisA bank manager is thinking about how to manage the new private banking advisers (PBA) practice in her region. For that she needs to determine how many PBAs she needs; where they should be located; and to which branches each of them should be assigned. This three-case series exposes students to the underlying sequence of analytical tasks; which culminate in solving an integer-programming optimization model—a main tool of prescriptive analytics. Th...Starting at €5.74