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Private Banking Advisers at BCB Edmonton (B): Visualizing the Business
Ovchinnikov; Anton S.Case DARDEN-QA-0906-EDecision AnalysisA bank manager is thinking about how to manage the new private banking advisers (PBA) practice in her region. For that she needs to determine how many PBAs she needs; where they should be located; and to which branches each of them should be assigned. This three-case series exposes students to the underlying sequence of analytical tasks; which culminate in solving an integer-programming optimization model—a main tool of prescriptive analytics. Th...Starting at €5.74
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Mixue: The Asian Tea Industry's Wolf in Sheep's Clothing - Teaching Note
Paul W. Beamish; Julia Hou; Ann KamauTeaching Note IVEY-W34033-EDecision Analysis, MarketingTeaching note for product W34032.Starting at €0.00
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Mixue: The Race to Stay Ahead in the Asian Tea Industry
Paul W. Beamish; Julia Hou; Ann KamauCase IVEY-W34032-EDecision Analysis, MarketingFounded in 2006, Mi Xue Bing Cheng (Mixue) had become widely popular in the Chinese market by June 2021. Mixue achieved very high levels of growth by using a low-price high-volume strategy, a clever marketing campaign, and an unconventional geographic expansion strategy that emphasized secondary markets. However, the domestic market was becoming too saturated. Seeing Mixue gain recognition, new competitors started imitating its business model and...Starting at €8.20
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Private Banking Advisers at BCB Edmonton (C): Calculating Travel Times
Ovchinnikov; Anton S.Case DARDEN-QA-0907-EDecision AnalysisA bank manager is thinking about how to manage the new private banking advisers (PBA) practice in her region. For that she needs to determine how many PBAs she needs; where they should be located; and to which branches each of them should be assigned. This three-case series exposes students to the underlying sequence of analytical tasks; which culminate in solving an integer-programming optimization model—a main tool of prescriptive analytics. Th...Starting at €5.74