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Shere Khan - Buyer (Portuguese Version, Brazil)
Mehta, KandarpExercise NEGE-1-PBDecision Analysis, Leadership and People ManagementThe case is about buying and selling an antique ceramic statuette of Shere Khan, the tiger character from Rudyard Kipling's The Jungle Book.Starting at €8.20
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Companyia Cervesera del Montseny (Portuguese Version, Brazil)
Soler, Edi; Palencia, LuisCase ASN-80-PBDecision Analysis, Entrepreneurship, StrategyThis case study contains the interview that the authors conducted with the main partners of the brewery Companyia Cervesera del Montseny in June 2018. A decade after being set up, the company had managed to grow but with poor profitability and enormous debt, due to the investments that they had made in the previous few years. However, they had the feeling that they had reached a point where it was no longer possible to grow organically but, rathe...Starting at €8.20
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An Introduction to Decision Trees (Portuguese Version, Brazil)
de Santiago, Rafael; Gorecka-Pietrucha, JustynaTechnical Note ADN-278-PBDecision AnalysisWhen facing a complex decision, the structure of the problem is oftentimes not obvious. A decision diagram can help the decision-maker understand the nature of the problem he or she is facing and evaluate the impact of risk on the final decision. It also allows us to carry out a sensitivity analysis, which investigates how sensitive our initial decision is to small changes in the relevant parameters.Starting at €8.20
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Typhoon Computers GmbH (Portuguese Version, Brazil)
Go L.; Fraguas, RafaelCase ASN-18-PBDecision Analysis, Entrepreneurship, Innovation and ChangeTyphoon Computers sells PC components in Eastern Europe. Almost three years after it was formed, the company finds itself facing a number of problems due to its rapid growth. It now has to decide how to make the transition from an entrepreneurial to a more professional style of organization.Starting at €8.20
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Presscut (C) (Portuguese Version, Brazil)
Vázquez-Dodero F.; Badia, MarcCase ASN-31-PBDecision Analysis, Entrepreneurship, StrategyOutcome of the series of events related in cases (A) and (B).Starting at €5.74
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Presscut (B) (Portuguese Version, Brazil)
Vázquez-Dodero F.; Badia, MarcCase ASN-30-PBDecision Analysis, Entrepreneurship, StrategyAfter discussing the matter with the shareholders and the management, the Chairman of the Board considers the terms and conditions to be set for a possible merger between Presscut and its larger rival.Starting at €5.74
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Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence (Portuguese)
Heely, Laura; Ulaga, Wolfgang; Carmon,ZivCase INSEAD-6597P-PBDecision AnalysisThis case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry. It uses digital technologies to automate, accelerate and manage an ...Starting at €8.20
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Big Bank Experiments With Artificial Intelligence (Portuguese Version, Brazil)
Zamora, Javier; Virgili, Joaquim; Bandach, Natalia; Sastre Boquet, IsaacCase SI-203-PBBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Finance, Information Technologies, StrategyFlorence Smith, CEO of Millennials Bank, was heading towards the board meeting where the directors of Big Bank (owner of Millennials Bank) where going to review the results of the newly created Millennials Bank, a digital branch of the main bank which targets the millennial generation. This initiative also serves as a pilot on how to make the bank a more dynamic entity. However, despite high hopes for change, the new digital bank is so far not me...Starting at €8.20
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Oakberry: The Gracia Store Decision (Portuguese Version, Brazil)
Soler, Edi; Eduardo Bork AlvoCase ASN-90-PBDecision Analysis, Entrepreneurship, StrategyIn December 2019, just two days before his final MBA exams, Edison was contemplating if he should become a shareholder of an Oakberry franchise store in Barcelona. Oakberry was a one-product fast food chain specialized in healthy and natural drinks based on frozen açaí, a unique fruit from an Amazon palm tree. Three years after its launch in Brazil, the chain had more than 200 stores worldwide. He believed this entrepreneurial experience could be...Starting at €8.20
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Bisutería Elegante, S.A. (BiElSA) (A) (Portuguese Version, Brazil)
Pin Arboledas, José RamónCase DPO-270-PBDecision Analysis, StrategyThe BiElSA case aims to analyze reactive change processes. It focuses on a company immersed in the economic crisis triggered by the subprime mortgage meltdown, with specific ramifications in Spain that have led to a drop in consumption. BiElSA, a company specializing in high-end fashion jewelry, has a brilliant track record. However, over the past three years, a decline in consumption and changes in the business model of its competitors and in co...Starting at €8.20