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A Note on Human Resources in Developing Economies
Rosen, H; Siesinski, S; Yin, LiCase SGSB-E497-EEntrepreneurshipEntrepreneurs seeking to start companies in developing economies face significant human resource challenges. Before embarking on their ventures, entrepreneurs should articulate a talent management strategy that describes how they will source, identify, screen, and manage employees, including rank and file workers, mid-level managers, and senior executives as the company scales. In developing such a strategy, the most important considerations wi...Starting at €8.20
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Bonobos, Inc. Building a Technical Team - Teaching Note
Grousbeck, I; Yin, LiTeaching Note SGSB-E514TN-EEntrepreneurshipThis case follows CEO Andy Dunn as he struggles to build a technical team that will enable Bonobos, an ecommerce and menswear company, to scale. The case also outlines the path that leads Dunn to the CEO post. Three vignettes compose the main body of the case. The first vignette deals with Dunn’s struggles in getting Bonobos’ engineering team to put forth greater effort. With the company falling behind its technical milestones, Dunn finds tha...Starting at €0.00
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AngelList: Changing The Landscape of Investing - Teaching Note
Siegel, R; Yin, LiTeaching Note SGSB-E520TN-EEntrepreneurshipThe case follows AngelList, an online platform connecting entrepreneurs with investors, as it searches for product/market fit and business models. Founded in 2010 by entrepreneurs Naval Ravikant and Babak Nivi, AngelList begins as a project to give back to the start-up community. Ravikant and Nivi write a blog that provides founders with advice and then build AngelList to give them access to investors. However, investors often have incentives ...Starting at €0.00
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Make in India: The Operating and Marketing Challenge
Gaganpreet Singh; Simarpreet SinghCase IVEY-9B15A030-EEntrepreneurship, Marketing, StrategyOn September 25, 2014, the prime minister of India extended an official invitation to businesses across the globe to invest and produce in India. The program, called “Make in India,” began as a way to meet the growing needs of the country’s developing economy by encouraging both local innovation and foreign direct investment. Its goal was to make products without defects and with no negative impact on the environment, while protecting intellectua...Starting at €8.20
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Ekohealth: Developing Price Structures
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B14A057-EEntrepreneurship, Marketing, StrategyFounded in 2011 in Mumbai, India, Ekohealth Management Consultants Private Limited helped its subscribing members by negotiating bulk discounts with hospitals for all planned surgeries and reducing their monthly bills by suggesting low-cost generic drugs rather than expensive brand names. It ensured ethical health care practices by removing the referral fees doctors routinely demanded from hospitals, pathology clinics, pharmaceutical companies an...Starting at €8.20
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Gametime
Chess, R; Yin, LiCase SGSB-E496-EEntrepreneurshipThe case follows Brad Griffith, the founder of Gametime, a mobile application for purchasing and redeeming event tickets. The case examines how Griffith assesses whether he has found an attractive business opportunity initially, and later whether he has found product/market fit. It also describes Griffith’s decision to be a solo founder and how he leverages contractors and advisors in building the product.Starting at €8.20
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Bonobos, Inc. Building a Technical Team
Grousbeck, I; Yin, LiCase SGSB-E514-EEntrepreneurshipThis case follows CEO Andy Dunn as he struggles to build a technical team that will enable Bonobos, an ecommerce and menswear company, to scale. The case also outlines the path that leads Dunn to the CEO post. Three vignettes compose the main body of the case. The first vignette deals with Dunn’s struggles in getting Bonobos’ engineering team to put forth greater effort. With the company falling behind its technical milestones, Dunn finds tha...Starting at €8.20
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500 Startups: Scaling Early-Stage Investing - Teaching Note
Siegel, R; Yin, LiTeaching Note SGSB-E528TN-EEntrepreneurshipThis case focuses on the investment strategy employed by 500 Startups, an early-stage investment firm founded by Dave McClure. McClure, an outspoken personality in Silicon Valley, believes that the venture capital industry is not innovating quickly enough to adapt to large-scale changes. The cost of starting a company has plummeted over time, enabling investors to write smaller and smaller checks. The exit options for companies have expanded, ...Starting at €0.00
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Shoes of Prey: Managing the Dark Side of Value Co-creation
Sanjit Kumar Roy; Gaganpreet SinghCase IVEY-9B20A022-EEntrepreneurship, Marketing, StrategyLaunched in 2009, Australian-based Shoes of Prey allowed potential customers to design every detail of a pair of shoes. The co-creation strategy offered customers a sense of ownership and increased their perceived value of the shoes. The company initiallyStarting at €8.20
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Apple Watch: Managing Innovation Resistance
Tania Bucic; Gaganpreet SinghCase IVEY-9B18A005-EEntrepreneurship, Marketing, StrategyHaving affirmed its place in the computer, phone, and music markets, Apple Inc. (Apple) decided to embark on a brand extension strategy, shifting its focus to wearable technologies. With this shift in mind, Apple launched the Apple Watch in April 2015 as an attempt to enter different industries. Apple Watch integrated fitness and health features with Apple’s mobile operating system (iOS) and other Apple products and services. Because Apple owned ...Starting at €8.20