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Axel Springer in 2016: From Transformation to Acceleration
Burgelman, R; Siegel, R; Kissick, RCase SGSB-E610-EEntrepreneurshipAs of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism. Given the massive disruption that had occurred over the previous two decades with how people consumed news, this was no small feat. During this time, many newspapers, magazines, and journals failed to keep up with the rapidly changing industry...Starting at €8.20
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Axel Springer in 2014: Strategic Leadership of the Digital Media Transformation - Teaching Note
Burgelman, R; Siegel, R; Luther, JTeaching Note SGSB-E522TN-EEntrepreneurshipIn 2013, Mathias Döpfner, CEO of the publishing house Axel Springer SE, a premier source of content in Germany, with its popular newspapers and magazines such as Bild and Die Welt, was evaluating the progress of his company’s digital transformation. The advent of the digital revolution at the end of the twentieth century had caused an appreciable shift in the publishing industry. Traditional print media players were confronted with major techno...Starting at €0.00
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SurveyMonkey in 2014
Burgelman, R; Siegel, R; Rosenthal, SCase SGSB-E524-EEntrepreneurshipThe SurveyMonkey case portrays the evolution of the company from its founding in 1999 through to 2014. SurveyMonkey was launched by Ryan Finley, a young computer science graduate from the University of Wisconsin-Madison, to address the dearth of easy-to-use, affordable online survey tools on the market. In 2009, Finley sold the company to Spectrum Equity and Bain Capital Ventures, having recognized the need for a partner to help the company ach...Starting at €8.20
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SurveyMonkey in 2014 - Teaching Note
Burgelman, R; Siegel, R; Rosenthal, STeaching Note SGSB-E524TN-EEntrepreneurshipThe SurveyMonkey case portrays the evolution of the company from its founding in 1999 through to 2014. SurveyMonkey was launched by Ryan Finley, a young computer science graduate from the University of Wisconsin-Madison, to address the dearth of easy-to-use, affordable online survey tools on the market. In 2009, Finley sold the company to Spectrum Equity and Bain Capital Ventures, having recognized the need for a partner to help the company ach...Starting at €0.00
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Minted in 2014: Scaling and Scoping a Crowdsourcing Design Business
Burgelman, R; Siegel, R; Kuyel, SCase SGSB-E530-EEntrepreneurshipMariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have grown the company to become a leader in the online printed cards, independent design and art market segments. As the business has continued to scale they wrestle with simultaneously growing their existing business while also looking at expanding into new markets, all the while keeping their existing customer base engaged. The case highlights the difficult decisions management faces in d...Starting at €8.20
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Aravind Eye Care System (English)
Janeiro Dias, A.; Viassa Monteiro, EugénioCase AESE-DG-A-503(I)-EEntrepreneurship, Innovation and Change, StrategyThis is the story of an ophthalmology surgeon, who, after having obtained a specialisation in obstetrics, was struck down by rheumatoid arthritis in his thirties. He decided after his illness, to give up his speciality and start training in another medical specialisation, ophthalmology surgery. In his career as a surgeon, he had been in charge of the more demanding management functions in State hospitals, as well as performing surgery. When he re...Starting at €8.20
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Aravind Eye Care System (English) - Teaching note
Janeiro Dias, A.; Viassa Monteiro, EugénioTeaching Note AESE-DG-A-503(I) TN-EEntrepreneurship, Innovation and Change, StrategyThis is the story of an ophthalmology surgeon, who, after having obtained a specialisation in obstetrics, was struck down by rheumatoid arthritis in his thirties. He decided after his illness, to give up his speciality and start training in another medical specialisation, ophthalmology surgery. In his career as a surgeon, he had been in charge of the more demanding management functions in State hospitals, as well as performing surgery. When he re...Starting at €0.00
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Banco Grameen - El crédito como derecho humano
Janeiro Dias, A.; Viassa Monteiro, EugénioCase AESE-DG-A-458(E)Entrepreneurship, Innovation and ChangeEste caso es una breve descripción de la creación del Banco, en respuesta a una necesidad urgente de la población pobre que no podía permitirse obtener préstamos para la compra de prima para trabajar y vender más tarde. Los préstamos se obtenían de manera informal, es decir, no de los bancos, tenían tasas de interés usureras y provenían de personas ricas que explotaban las necesidades financieras de los pobres. También describe como Grameen ha id...Starting at €8.20
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The Grameen Bank. Credit as a Human Right
Janeiro Dias, A.; Viassa Monteiro, EugénioCase AESE-DG-A-458(I)-EEntrepreneurship, Innovation and ChangeThe case contains a brief description of the Bank’;s launching, as an answer to an urgent need of the poor population which couldn’;t find a way of obtaining loans for the acquisition of raw material to be worked on and sold later. The loans informally available, that is, not from the banks, had usurers interest rates and came from rich people exploiting the financial needs of the poor. It also describes the way Grameen has been developing its pr...Starting at €8.20
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Axel Springer in 2014: Strategic Leadership of the Digital Media Transformation
Burgelman, R; Siegel, R; Luther, JCase SGSB-E522-EEntrepreneurshipIn 2013, Mathias Döpfner, CEO of the publishing house Axel Springer SE, a premier source of content in Germany, with its popular newspapers and magazines such as Bild and Die Welt, was evaluating the progress of his company’s digital transformation. The advent of the digital revolution at the end of the twentieth century had caused an appreciable shift in the publishing industry. Traditional print media players were confronted with major techno...Starting at €8.20