This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Incubation and the Hong Kong Science and Technology Parks Corporation
Hugh Thomas; Chi Fai Chan; Howard Lam; Icy Fong Lai NgaiCase IVEY-9B19A038-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) of the government-owned Hong Kong Science and Technology Parks Corporation (HKSTP) is setting the marketing policy for the incubation program at HKSTP, Hong Kong’s leading incubator of high-technology companies. Seeing marketing as a driving force to convey the strategy of HKSTP, the CEO must analyze the key services through which HKSTP can increase an incubatee’s chances of success; analyze the advantages and di...Starting at €8.20
-
Money Fellows: The Quest for Expansion
RodrÃguez Arregui, Ãlvaro; Chu, Michael; Dahawy, AhmedCase HBS-324010-EEntrepreneurshipThis case explores the opportunities and challenges associated with expanding the operations of a complex entrepreneurial business model. It highlights how cultural aspects of different geographies impact a startup's operational and economic models. The case also debates the considerations of expanding operations internationally versus penetrating new customer segments within a company's existing market. Lastly, the case presents the tensions tha...Starting at €8.20
-
Embrace
Chu, Michael; Bloom, David E.; Wagonfeld, Alison BerkleyCase HBS-814001-EEntrepreneurshipStarting at €8.20
-
A Financial Perspective (Spanish version)
Segel, Arthur I; Chu, Michael; Herrero, Gustavo A.Case HBS-208S15EntrepreneurshipPatrimonio Hoy, a program targeting the housing needs of low-income families launched by CEMEX, a major Mexican corporation and a leading global cement company, has gone from a market research project to a highly visible initiative in 22 cities and has earned public recognition. The president of Cemex North America must decide whether it is corporate social responsibility or a new business line. In the process, it allows analysis of the Patrimoni...Starting at €8.20
-
Patrimonio Hoy (Spanish version)
Segel, Arthur I; Chu, Michael; Herrero, Gustavo A.Case HBS-811S14EntrepreneurshipPatrimonio Hoy es un programa dirigido a las necesidades de vivienda de la población de bajos ingresos por CEMEX, empresa mexicana importante y líder en la producción mundial de cemento. Originalmente concebido como un proyecto para comprender los clientes en el segmento de la autoconstrucción mejor, un componente principal de la casa reconocimiento de la capacidad concentrada en barrios de bajos ingresos, Patrimonio Hoy ha generado mexicana y la...Starting at €8.20
-
Nubank: Democratizing Financial Services
Chu, Michael; Larangeira, Carla; Levindo, PedroCase HBS-321068-EEntrepreneurship"Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in S o Paulo in 2013 by Colombian-born David VStarting at €8.20
-
Redhill Capital: Strategy in a Pandemic
Hugh Thomas; Kevin AuCase IVEY-W25005-EEntrepreneurship, StrategyIn late May 2020, the two founding and managing partners at Redhill Capital, in the Pearl River New City district of Guangzhou, China, were considering various reasons why the year was developing far differently than they had expected. The two-year-old veStarting at €8.20
-
Bowtie Hong Kong: An Entrepreneurial Venture to Digitize Insurance - Teaching Note
Seen Meng Chew; Hugh Thomas; Jason YehTeaching Note IVEY-W32457-EEntrepreneurship, StrategyTeaching note for product W32456.Starting at €0.00
-
China Merchants Bank: Light Banking, Payments and Blockchain
Hugh Thomas; Mingkang Liu; Gang DuCase IVEY-9B20N024-EEntrepreneurship, Finance, StrategyIn 2018, China Merchants Bank, China’s seventh-largest bank and the 30th-largest bank in the world, strategically repositioned itself in “light banking” to address the changing competitive landscape and rapid entry of non-bank financial technology companies. These companies were using information technology to compete in China’s domestic payments market. China Merchants Bank was also actively stimulating innovation. Through its incubation fund, t...Starting at €8.20
-
SenseTime Group Limited: Business Model and Expansion
Howard Pong Yuen Lam; Hugh Thomas; Keith Chi Ho WongCase IVEY-9B20M115-EEntrepreneurship, StrategySenseTime Group Limited was founded in Hong Kong in 2014 to commercialize artificial intelligence for digital recognition of images, particularly human faces. After only three years in business, the company was profitable, with annual sales revenue of aboStarting at €8.20