This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Howard Schultz and Starbucks Coffee Company (Spanish version)
Koehn, Nancy F.Case HBS-803S13EntrepreneurshipInvestigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments and responsive customer service--and, especially, the creation of a strong brand. Also devotes considerable attention to how Schultz built the Starbucks organization, examining the...Starting at €8.20
-
Madam C.J. Walker: Entrepreneur, Leader, and Philanthropist
Dwojeski, Anne E.; Grundy, William; Helms, Erica; Miller, Katherine; Koehn, Nancy F.Case HBS-807145-EEntrepreneurshipMadam C. J. Walker, who has been credited as the first self-made African-American woman millionaire, created a hair-care empire after years spent as a laundress in St. Louis, Missouri. Decades before the Civil Rights movement, her company gave employment to thousands of African-American women and marketed its products around the world. Madam Walker was active in the social and political causes of her day, and used her position as a successful ent...Starting at €8.20
-
Oprah Winfrey, Teaching Note
Koehn, Nancy F.; Besharov, Marya; Miller, KatherineTeaching Note HBS-808018-EEntrepreneurshipTeaching Note to (803-190).Starting at €0.00
-
Starbucks Coffee Company in the 21st Century
Koehn, Nancy F.; Besharov, Marya; Miller, KatherineCase HBS-808019-EEntrepreneurshipThe case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most powerful brands, and forging a new business model based on industry disrepair and responsible global citizenship. In 2008, Starbucks leadership faces a range of issues--inside and out of...Starting at €8.20
-
Bono and U2, Teaching Note
Koehn, Nancy F.; Legris, ElizabethTeaching Note HBS-811091-EEntrepreneurshipTeaching Note for 809148.Starting at €0.00
-
Chunyu: The First Mover in Chinese M-Health Industry
Jingui Xie; Haji Suleman Ali; Feiyan Jia; Muhammad Adnan Zahid Chudhery; Bin DingCase IVEY-9B19M044-EEntrepreneurship, StrategyChunyu Yisheng (Chunyu) was the largest mobile health (m-health) application in China. Since its creation in July 2011, the application had focused on providing online medical information and consultations with professional doctors. Chunyu's business model was based on free and premium online health care services. In the first three years, Chunyu gained more experience than profits. The primary concern for the founder and chief executive officer ...Starting at €8.20
-
Transformation and Renewal (Spanish version)
Koehn, Nancy F.; McNamara, Kelly; Khan, Nora N.; Legris, ElizabethCase HBS-315S04EntrepreneurshipTransformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how Schultz and his team saved Starbucks from near-collapse, by both executing a deep, comprehensive return to its core values and, at the same time, investing in a range of new products, customer experiences and ...Starting at €8.20
-
Starbucks Coffee Company in the 21st Century (Spanish Version)
Koehn, Nancy F.; Besharov, Marya; Miller, KatherineCase HBS-809S11EntrepreneurshipEl caso explora las oportunidades y desafíos que enfrenta Starbucks en el siglo 21 temprano. Desde hace más de 15 años, Starbucks ha crecido rápidamente y con éxito, ayudando a crear un mercado grande y dinámico de los cafés especiales, la construcción de una de las marcas más poderosas del mundo, y el establecimiento de un nuevo modelo de negocio basado en mal estado de la industria y la ciudadanía global responsable. En 2008, el liderazgo de St...Starting at €8.20
-
iFLYTEK: Leading Chinese Speech Technology
Jingui Xie; Zhiying Liu; Muhammad Adnan Zahid Chudhery; Renzhi YuCase IVEY-9B16M064-EEntrepreneurship, StrategyBy 2014, iFLYTEK was a proven leader in the Chinese speech technology industry with over 70 per cent of the domestic market; however, the company’s growth had become stagnant. As competitive pressures were rising, iFLYTEK’s chief executive officer needed to determine whether the company should continue to pursue its current business-to-business strategy or instead adopt new opportunities in the business-to-consumer market.Starting at €8.20
-
Starbucks Coffee Company: Transformation and Renewal
Koehn, Nancy F.; McNamara, Kelly; Khan, Nora N.; Legris, ElizabethCase HBS-314068-EEntrepreneurshipStarbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine inStarting at €8.20