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Promontory, Inc. (Spanish version)
Cespedes, Frank V.; Handlin, AmyCase HBS-917S31EntrepreneurshipPromontory, Inc. is a small, privately-owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales revenues and profitability. He is considering whether and how to increase the size of the sales force, redirect, or redeploy the company's current sales efforts, utilize alternative mark...Starting at €8.20
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Promontory, Inc., Teaching Note
Cespedes, Frank V.; Handlin, AmyTeaching Note HBS-917536-EEntrepreneurshipTeaching note for case 917535.Starting at €0.00
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Promontory, Inc.
Cespedes, Frank V.; Handlin, AmyCase HBS-917535-EEntrepreneurshipPromontory, Inc. is a small, privately-owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales revenues and profitability. He is considering whether and how to increase the size of the sales force, redirect, or redeploy the company's current sales efforts, utilize alternative mark...Starting at €8.20