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ExtraCarbon: Working for a Cleaner Future
Rakesh Gupta; Lubna Nafees; Saumyajit GuhaCase IVEY-9B20M044-EEntrepreneurship, StrategyExtraCarbon was a company focused on the sorting stage of India’s unorganized waste management industry. The company was founded in 2013 with owners’ capital and some investments from friends and family. In October 2018, one of these friend investors expressed a desire to exit the venture. Although ExtraCarbon had made steady progress since its founding, the company did not have enough money to buy out the investor’s stake, and the company’s valu...Starting at €8.20
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Pharmeasy: Expansion Dilemma Amidst Regulatory Uncertainties
Rakesh Gupta; Lubna NafeesCase IVEY-9B20M090-EEntrepreneurship, StrategyThe two co-founders of PharmEasy, an online medical store and pharmacy website launched in 2015, faced a new challenge in December 2018. Recent judgments by the Madras and Delhi High Courts had suspended the operations of India’s more than 250 online pharStarting at €8.20
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Vermeer Technologies (B): haciendo realidad el sueño
Nanda, Ashish; Levenson, GeorgiaCase HBS-308S05EntrepreneurshipEl equipo Vermeer trabaja día y noche para desarrollar su oferta de software, dificultades imprevistas y tensiones internas no obstante. En menos de un año, el producto está listo. El equipo Vermeer espera ansiosamente para el mercado de pronunciar su veredicto.Starting at €5.74
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Vermeer Technologies (E): un nuevo comienzo
Nanda, Ashish; Levenson, GeorgiaCase HBS-308S14EntrepreneurshipEl equipo Vermeer está gratamente sorprendido por los beneficios y hospitalidad que ofrecen su nuevo entorno. Su felicidad es templado, sin embargo, por el malestar con algunos elementos de la "forma de Microsoft." Como los ingenieros de Vermeer se embarcan en un horario castigo para la próxima versión de su producto, los ejecutivos de Microsoft se preguntan si el equipo Vermeer será capaz de cumplir su promesa.Starting at €5.74
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Vermeer Technologies (G): Epílogo
Nanda, Ashish; Levenson, GeorgiaCase HBS-308S16EntrepreneurshipComplementa el caso (F).Starting at €8.20
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LetsShave: Selecting A Product-Centric Versus Promotion-Centric Strategy
Rakesh Gupta; Amit Shukla; Joel Joseph; Kuvam UppalCase IVEY-W26675-EEntrepreneurship, StrategyChanging socio-economic trends led to the emergence of the men’s grooming segment in India. With the rise of e-commerce, the progression of social media, and growing awareness among men towards their personal grooming, a number of start-ups emerged in a category once dominated only by established players like Gillette. One such start-up was LetsShave, which was founded by Sidharth Oberoi in 2015 and catered to men’s shaving and grooming needs by ...Starting at €8.20
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LetsShave: Selecting A Product-Centric Versus Promotion-Centric Strategy - Teaching Note
Rakesh Gupta; Amit Shukla; Joel Joseph; Kuvam UppalTeaching Note IVEY-W26676-EEntrepreneurship, StrategyTeaching note for product W26675.Starting at €0.00
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Udaan: Flying Too High - Teaching Note
Rakesh Gupta; Karthikeya Ramesh; Ansh TulsyanTeaching Note IVEY-W28398-EEntrepreneurship, StrategyTeaching note for product W28397.Starting at €0.00
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Vermeer Technologies (F): FrontPage 97 (Spanish Version)
Nanda, Ashish; Levenson, GeorgiaCase HBS-308S15EntrepreneurshipVermeer ingenieros trabajan en el ritmo vertiginoso del "tiempo de Internet" para desarrollar la próxima versión de su producto de software, ganando elogios de gestión de Microsoft. Incluso antes de esta versión barcos, sin embargo, se enfrentan con otro programa de desarrollo castigar a la siguiente versión, lo que lleva a algunos a cuestionar el proceso de desarrollo y la presión que impone a los desarrolladores.Starting at €5.74
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Udaan: Flying Too High
Rakesh Gupta; Karthikeya Ramesh; Ansh TulsyanCase IVEY-W28397-EEntrepreneurship, StrategyUdaan was an Indian business-to-business (B2B) e-commerce start-up founded in 2016. Initially, it grew at a brisk pace, achieving unicorn status in record time. For the small retailers Udaan targeted, the pre-existing product distribution chain was long, inefficient, and highly fractured. With the arrival of e-commerce, deepening cell phone penetration, and the government’s increased interest in digitization, many start-ups emerged in the B2B e-c...Starting at €8.20