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Are You Suited for a Start-Up
Bussgang, Jeffrey J.Article HBS-R1706M-EEntrepreneurshipRelative to established organizations, start-ups can be hard to figure out. What are the jobs to be done? The best entry points? How can you tell whether a company has potential for success and is the right fit for you? The author advises that you first assess whether you're suited for a young, entrepreneurial organization. Start-up joiners need to do three things well: manage uncertainty, push the limits, and think like an owner. He then outline...Starting at €8.20
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Soofa: Displaying the Right Path?, Teaching Plan
Bussgang, Jeffrey J.; Klopfenstein, AmyTeaching Note HBS-821055-EEntrepreneurshipDisplaying the Right Path?" HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry transitions. An added layer of tension exists between the CEO, a first-time female founder, and an experienced male media executive, providing a dilemma of whether the CEO should follow her own instincts or defer to the expertise of others and p...Starting at €0.00
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Entrepreneurship Reading: Partnering with Venture Capitalists, Teaching Note
Bussgang, Jeffrey J.; Roberts, Michael J.Teaching Note HBS-8241-EEntrepreneurshipTeaching note for product #8240.Starting at €0.00
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The Product Manager
Bussgang, Jeffrey J.; Eisenmann, Thomas R.; Go, RobCase HBS-812105-EEntrepreneurshipDescribes the role of product manager (PM) in technology companies, detailing: 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product marketing); 4) how the nature of the PM role varies depending on context (e.g., early vs. late-stage startups, business- vs. engineering driven cultures); and 5) the attributes of effec...Starting at €8.20
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BabbaCo
Bussgang, Jeffrey J.; Jain, GauravCase HBS-813107-EEntrepreneurshipHaving just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers can use this knowledge to evalu...Starting at €8.20
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C16 Biosciences: Lab-Grown Palm Oil, Teaching Plan
Bussgang, Jeffrey J.; Hull, Olivia; Martin, MelTeaching Note HBS-820071-EEntrepreneurshipTeaching plan for case 820008.Starting at €0.00
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Yahoo: Both Sides of the Stamped Deal
Bussgang, Jeffrey J.; Mazzanti, LisaCase HBS-814051-EEntrepreneurshipIn 2012, Marissa Mayer became the CEO of Yahoo!, a tech giant with a tumultuous past. When Mayer tries to reinvigorate the company, she hires Jacqueline Reses, who has a private equity background, to head both human resources and mergers and acquisitions (M&A). As part of Mayer's turnaround strategy, Reses looks to build a mobile technology product development team by executing an "acquisition-hire" (i.e., "acqui-hire") to acquire New York City-b...Starting at €8.20
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Growth Hacking at Bazaart (B)
Bussgang, Jeffrey J.; Preble, MatthewCase HBS-815077-EEntrepreneurshipGrowth Hacking at Bazaart (B)" provides a brief update of what has transpired at Bazaart since the timing of "Growth Hacking at Bazaart (A).Starting at €5.74
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Yahoo: Both Sides of the Stamped Deal, Teaching Plan
Bussgang, Jeffrey J.; Mazzanti, LisaTeaching Note HBS-815080-EEntrepreneurshipTeaching plan for case 814051.Starting at €0.00
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Jibo: A Social Robot for the Home
Bussgang, Jeffrey J.; Snively, ChristineCase HBS-816003-EEntrepreneurshipIn January 2015, Jibo Inc. had completed a raise of $25.3 million in Series A financing after a successful 2014 crowdfunding campaign for pre-orders of Jibo, the first social robot for the home. Over 4,800 Jibo units were pre-ordered, generating $2.6 million in sales. On one snowy morning in January, CEO Steve Chambers met with co-founder and Chief Scientist Dr. Cynthia Breazeal and newly-hired VP of Consumer & Development Relations Lynda Smith t...Starting at €8.20