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Leader Healthcare: Deciding on a Growth Strategy
Sonal Singh; Meeta DasguptaCase IVEY-9B17M006-EEntrepreneurship, StrategyLeader Healthcare India (LHC) was a medical devices importer firm that dealt primarily in respiratory and anesthetic devices. The company imported medical devices from U.S. manufacturers and, for the most part, performed its own marketing, sales, and service activities. In 2016, the director of LHC was concerned about LHC’s multiple failed efforts at market expansion. The company wanted to grow, but its attempts had been unsuccessful. Lack of hig...Starting at €8.20
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ibibo: Grow Independently or Sell
Meeta Dasgupta; S. Veena IyerCase IVEY-9B17M113-EEntrepreneurship, StrategyIn 2016, the chief executive officer of the ibibo Group, one of the largest players in India’s online travel sector, faced a major decision. MakeMyTrip, India’s market leader in online travel, had expressed interest in acquiring the ibibo Group. Should the ibibo Group’s chief executive officer accept the offer and give up partial or total control of the company, in return for growing with the market leader? Or should he continue with the business...Starting at €8.20
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Nukkad, the Chaitastic Teafé: Consider Efficacy in Growth Options
Bandinee Pradhan; Ritu Srivastava; Meeta DasguptaCase IVEY-9B18A003-EEntrepreneurship, MarketingIn December 2016, the founder of Nukkad, The Chaitastic Teafé Pvt. Ltd. (Nukkad), an organized tea café retail chain, was pleased to see that Nukkad had garnered positive reviews and ratings on numerous social media pages. He was proud of his social enterprise, which encompassed two cafés based in Raipur, Chhattisgarh, India. Since its inception in 2013, Nukkad had created quite a buzz for its distinctive initiative: it specifically employed yout...Starting at €8.20
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Critterati: Redefining Pet Culture
Meeta DasguptaCase IVEY-9B20M042-EEntrepreneurship, StrategyFounded in 2016, Critterati was India’s first luxury hotel for pets, located in one of the most prominent residential and commercial areas of Gurgaon, India. The basic philosophy of the hotel was that pets provided unconditional love to their owners, so they deserved more than just basic care in return. The number of customers visiting Critterati over the previous three years had increased consistently from 500 in the first year to 1,200 in the s...Starting at €8.20
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CPVet
Meeta DasguptaCase IVEY-9B15M078-EEntrepreneurship, StrategyThe director of CPVet in Gurgaon, India, was worried. The cost of running the veterinary clinics was mounting. Was customer behaviour in India with respect to pets changing? Unlike in many developed countries, Indian pet owners were not as willing to think of their pets as their own children and care for them accordingly. However, the industry seemed to be changing and trends showed that spending on pet care was steadily increasing. Were pet owne...Starting at €8.20
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Emerald Trail: Feeling at Home on Vacation
Meeta DasguptaCase IVEY-9B17M185-EEntrepreneurship, StrategySumith Dutta was the founder of Emerald Trail (ET), a resort near a well-known tourist destination in the Himalayas, which treated resort guests’ pets as no less important than their owners. Dutta’s passion for pets inspired him to offer this experience, which was different from what was offered at other resorts. The case details the decisions Dutta made in executing his strategy and invites students to consider how Dutta could have scaled up his...Starting at €8.20
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Care Unlimited: An Entrepreneurial Growth Dilemma
Meeta DasguptaCase IVEY-9B18M117-EEntrepreneurship, StrategyCare Unlimited was a start-up in Kolkata, India, engaged in providing support and services to elderly customers whose children lived far away. The venture, four years old, had garnered a clientele who strongly believed in supporting the well-being of their elderly parents. The start-up endeavoured to change the experience of old age by supporting its customers in various chores, and by meaningfully engaging them in the various activities they enj...Starting at €8.20
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Saksham: Creating Wealth for Clients
Meeta DasguptaCase IVEY-9B16M033-EEntrepreneurship, StrategySaksham Wealth Solutions P. Ltd. (Saksham), founded in 2005, was an investment company that survived the challenges of the Indian wealth management industry and the ups and downs of the financial market. Saksham’s success was due in part to a strategy of building trust with clients and educating them about the nuances of creating wealth through various financial instruments. Transparency, assistance, timely advice, and a goal-oriented approach we...Starting at €8.20
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Sidhi Tribal Women's Cooperative: Leadership Succession
Alaknanda Menon; Meeta DasguptaCase IVEY-9B14M134-EEntrepreneurship, StrategySidhi was a cooperative society aimed at rehabilitating destitute tribal women living in one of the poorest states in India. Most of these women were illiterate or had only primary education. A professionally educated non-tribal social entrepreneur has helped these women to set up cottage industries and earn a decent living. Because of her own health concerns, this social entrepreneur needs to resign. Her successor needs to be a woman who can arr...Starting at €8.20
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Facebook and WhatsApp: Acquire or Ally
Meeta DasguptaCase IVEY-9B14M107-EEntrepreneurship, StrategyEstablished in 2004, Facebook had shown stupendous growth. However, faced with the evolving mobile communication industry and increasing competition, the company was on the lookout to increase its user base by acquiring WhatsApp. Was it the right decision for Facebook to acquire WhatsApp — and at the steep price of $19 billion? From WhatsApp’s perspective, the company’s founder wanted to continue with his vision of connecting people, irrespective...Starting at €8.20