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bKash: Financial Technology Innovation for Emerging Markets
Ishtiaq P Mahmood; Marleen Dieleman; Narmin TartilaCase IVEY-9B17M097-EEntrepreneurship, StrategyThe founder of bKash Limited (bKash), a successful mobile financial services (MFS) model pioneered in Bangladesh, built the company from scratch, targeting services at the lower socioeconomic segment of society and eventually acquiring 26 million customers. bKash has had a positive impact on the lives of countless poor people and has gained worldwide recognition for its innovative business model. The model required close collaboration with teleco...Starting at €8.20
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Sheng Siong Supermarket: Building and Sustaining Competitive Advantage
Yi Rong Loh; Ye Jun Lee; Marleen DielemanCase IVEY-9B14M108-EEntrepreneurship, StrategySheng Siong was the third-largest supermarket chain in Singapore. Its chief executive officer co-founded it with his two brothers in 1985. Sheng Siong’s business model was well suited to cater to the price-sensitive and more traditional customer segment in Singapore, with a dominant presence in suburban areas called “heartlands.” It also had a unique corporate philosophy, which was influenced by the personal values of its founding family. However...Starting at €8.20
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Multistrada Agro International: Non-Market Strategy in Indonesia
Marleen DielemanCase IVEY-9B17M007-EEntrepreneurship, StrategyIn 2016, a personal threat was made against the managing director of Multistrada Agro International, an Indonesian industrial forestry firm. The permits for the firm’s new rubber plantation overlapped with an existing palm oil plantation and the activities of local villagers, and also drew concern from outsiders who claimed to have rights over the land or wished to protect the environment. In sum, the venture altered the delicate balance of confl...Starting at €8.20
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Tunaiku: An Innovative Indonesian Fintech Navigates Regulatory Ambiguity
Marleen Dieleman; Ishtiaq P. MahmoodCase IVEY-9B20M036-EEntrepreneurship, StrategyIn late 2018, the chief executive officer and founder of Tunaiku, a new digital consumer-lending financial technology (fintech) company in Indonesia, faced a dilemma. Although he had set out in 2014 to revolutionize Indonesia's consumer lending by providing people in the underserved lower segment of society with small unsecured loans, he now faced his most crucial challenge—dealing with Indonesia’s changing regulatory environment. When he had lau...Starting at €8.20
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Ciputra Group: Shaping the City in Asia
Marleen DielemanCase IVEY-9B09M084-EEntrepreneurship, StrategyThe Ciputra Group was set up by Mr. Ciputra in the 1980s, after a long entrepreneurial career with a vision to provide a business for his children. The case describes the development of this group, which evolved into a prominent and innovative player in the Indonesian property sector. Under Ciputra's guidance, the company became known for its satellite cities, in which the group combined technical, construction and urban planning qualities, along...Starting at €8.20
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Strategic Entrepreneurship in Emerging Market Multinationals: Marco Polo Marine
Marleen Dieleman; Yue-Jer LeeCase IVEY-9B11M046-EEntrepreneurship, StrategyMarco Polo Marine (MPM) Ltd was a medium-sized Singaporean shipping company listed on the Singapore Stock Exchange that was involved in regional shipping and shipbuilding. The company was part of a larger Indonesian family business group, and had been built from scratch by the CEO. MPM had started off providing barges to transport sand and mining products, initially for the group’s mining operations, but increasingly for third parties. It subsequ...Starting at €8.20
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7-Eleven Indonesia Innovating in Emerging Markets
Marleen Dieleman; Ishtiaq P Mahmood; Peter DarmawanCase IVEY-9B15M081-EEntrepreneurship, StrategyAWARD-WINNING CASE - 2015 AESE Case Writing Competition. The global convenience store brand 7-Eleven entered Indonesia in 2009, with local player PT Modern International as the master franchisor. To differentiate the stores from other convenience stores and to cater to emerging market customers in Indonesia, the CEO combined the idea of a restaurant and a convenience store in his new 7-Eleven outlets. The 7-Eleven stores provided an affordable an...Starting at €8.20
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Managing the Sibling Partnership: The Ong Group
Marleen DielemanCase IVEY-9B16M157-EEntrepreneurship, StrategyIn 2016, the oldest member of the family business The Ong Group was concerned about the ailing firm that he and his siblings were running. The business had been started in 1957 in Hong Kong by their father. After the death of the father and one of the siblings, the remaining family members needed a plan for the future of the business. Should all of the remaining siblings and their children be allowed to become directors in the family firm? How co...Starting at €8.20