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Presans: Building Business Models for Innovation Intermediaries
Wim Vanhaverbeke; Oana-Maria PopCase IVEY-W27510-EEntrepreneurship, StrategyPresans was founded in Paris, France in 2008 as an an open innovation intermediary, often referred to as an “innomediary.” Using a specific business model that combined open innovation services with state-of-the-art data-mining technology, Presans leveraged a network of over six million experts worldwide to solve problems for its corporate clients. In February 2017, the chief executive officer of Presans had to make some strategic decisions. Base...Starting at €8.20
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Quilts of Denmark: Managing Open Innovation
Wim VanhaverbekeCase IVEY-9B16M213-EEntrepreneurship, StrategyQuilts of Denmark was a Danish start-up company founded in 2000 with the goal of producing high-quality, functional quilts and pillows that contributed to healthy sleep. The company’s open innovation with a space agency and technology company resulted in an “intelligent” quilt that regulated body heat, providing users with an elusive but much-desired experience: a good night’s sleep. Selling a premium product in a commodity market was a challenge...Starting at €8.20
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Jaga: Managing Creativity and Open Innovation (B)
Wim VanhaverbekeCase IVEY-9B18M120-EEntrepreneurship, StrategyJaga suffered negative economic effects from the 2008 financial crisis. As the crisis persisted in 2011, management planned to substantially reduce the number of employees, but the founder instead chose to fire half of the management team and reorganize the company. Although this decision was considered counterintuitive, it was perfectly aligned with the philosophy of this creative company.Starting at €5.74
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Jaga: Managing Creativity and Open Innovation (A)
Wim VanhaverbekeCase IVEY-9B18M119-EEntrepreneurship, StrategyIn 2007, the owner and director of marketing and research and development at Jaga was preparing for a meeting. The purpose of the meeting was to discuss the future of the Belgian company’s Uchronia project (an online community and playground for creativity and product development). Over the previous 15 years, Jaga had transformed from a production-based radiator company to a highly innovative organization with a focus on the premium market. The o...Starting at €8.20
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Curana: Managing Open Innovation for Growth in SMEs (A)
Wim VanhaverbekeCase IVEY-9B17M139-EEntrepreneurship, StrategyCurana BVBA was a small family-owned company in Belgium. In the 1990s, it was producing mudguards and fenders as an original equipment manufacturer for the European bicycle industry. As Curana BVBA faced increasing competition in 2009, it needed to make a strategic turnaround. The company focused on the top segments of the market and introduced innovative and design-based bicycle accessories. The company didn't have the competency to develop thes...Starting at €8.20
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Greenyard Frozen: Developing Cauliflower Rice as an Open Innovation Project for Sustainability
Wim VanhaverbekeCase IVEY-9B20M061-EEntrepreneurship, StrategyOn March 14, 2019, the convenience business unit manager of Greenyard Frozen was in his Roeselare, Belgium office preparing for a management meeting that would discuss current challenges facing the company. Greenyard Frozen had to decide on the market positioning of its cauliflower rice and how to promote the new product. The project, which was a great example of co-operation in the value chain and of open innovation for sustainability, had resul...Starting at €8.20
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Serena and Lily
Grousbeck I; Rosenthal SCase SGSB-E438-EEntrepreneurshipThe Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most dedicated employees. As the company grows, Marta takes on increasing responsibilities, but it soon becomes clear that her title, compensation and domain are all greater than her actual capabilities, and Lily must determine how to scale ba...Starting at €8.20
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Serena and Lily - Teaching note
Grousbeck I; Rosenthal STeaching Note SGSB-E438TN-EEntrepreneurshipThe Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most dedicated employees. As the company grows, Marta takes on increasing responsibilities, but it soon becomes clear that her title, compensation and domain are all greater than her actual capabilities, and Lily must determine how to scale ba...Starting at €0.00
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Beautycounter
Grousbeck I; Rosenthal SCase SGSB-E456-EEntrepreneurshipThe case profiles Gregg Renfrew, the CEO and founder of Beautycounter, a non-toxic cosmetics company set to launch in January 2013. After developing a personal passion for the non-toxic goods space, Gregg decides in 2010 to launch her own company. She recruits Tim Mitchell, a long-time friend and mentor, as a board member and brand strategy consultant. Tim proves his value at the get go, but a series of inappropriate blowups at the office comb...Starting at €8.20
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Presans: Building Business Models for Innovation Intermediaries - Teaching Note
Wim Vanhaverbeke; Oana-Maria PopTeaching Note IVEY-W27511-EEntrepreneurship, StrategyTeaching note for product W27510.Starting at €0.00