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Method: Sustainable Design for the Home as Corporate Strategy
Larson, Andrea; York, JeffCase DARDEN-ENT-0094-EEntrepreneurshipThis minicase is one of 10 in a series written to illustrate the business benefits companies realize through adopting sustainable business strategies. Method is a successful startup firm in San Francisco that has made sustainable design principles a guiding force its strategy. Unlike other firms, however, Method sells its products on performance, price, and aesthetics; health and environment are simply built into the design from the outset. Backe...Starting at €8.20
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Shaw Industries: EcoWorx and Cradle-to-Cradle Innovation in Carpet Tile
Larson, Andrea; York, JeffCase DARDEN-ENT-0095-EEntrepreneurshipThis is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase documents the technology and systems innovations behind Shaw's successful introduction of closed loop recyclable carpet tiles (EcoWorx), a disruptive innovation in the flooring industry.Starting at €8.20
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Quilts of Denmark: Managing Open Innovation
Wim VanhaverbekeCase IVEY-9B16M213-EEntrepreneurship, StrategyQuilts of Denmark was a Danish start-up company founded in 2000 with the goal of producing high-quality, functional quilts and pillows that contributed to healthy sleep. The company’s open innovation with a space agency and technology company resulted in an “intelligent” quilt that regulated body heat, providing users with an elusive but much-desired experience: a good night’s sleep. Selling a premium product in a commodity market was a challenge...Starting at €8.20
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Jaga: Managing Creativity and Open Innovation (B)
Wim VanhaverbekeCase IVEY-9B18M120-EEntrepreneurship, StrategyJaga suffered negative economic effects from the 2008 financial crisis. As the crisis persisted in 2011, management planned to substantially reduce the number of employees, but the founder instead chose to fire half of the management team and reorganize the company. Although this decision was considered counterintuitive, it was perfectly aligned with the philosophy of this creative company.Starting at €5.74
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Presans: Building Business Models for Innovation Intermediaries
Wim Vanhaverbeke; Oana-Maria PopCase IVEY-W27510-EEntrepreneurship, StrategyPresans was founded in Paris, France in 2008 as an an open innovation intermediary, often referred to as an “innomediary.” Using a specific business model that combined open innovation services with state-of-the-art data-mining technology, Presans leveraged a network of over six million experts worldwide to solve problems for its corporate clients. In February 2017, the chief executive officer of Presans had to make some strategic decisions. Base...Starting at €8.20
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East West Partners: Sustainability Strategy in Real Estate Development and Ski Resorts
Larson, Andrea; York, JeffCase DARDEN-ENT-0093-EEntrepreneurshipThis is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase describes the creative and innovative ways sustainability goals were integrated into a development project called Northstar Tahoe, creating a model for real estate and ski resort design to protect community and environmental interests while contributing to the company's...Starting at €8.20
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Coastwide Labs: Product and Strategy Redesign in Commerical Cleaning Products
Larson, Andrea; York, JeffCase DARDEN-ENT-0096-EEntrepreneurshipThis is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. The Coastwide Labs minicase traces the development of a successful sustainability strategy implemented by an industrial and commercial cleaning products company.Starting at €8.20
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Nike: Moving Down the Sustainability Track Through Chemical Substitution and Waste Reduction
Larson, Andrea; York, JeffCase DARDEN-ENT-0098-EEntrepreneurshipThis is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase discusses the formation and implementation of Nike's sustainability strategy in the 1990s through 2006 including changes to product designs and supply chain policies.Starting at €8.20
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Greenyard Frozen: Developing Cauliflower Rice as an Open Innovation Project for Sustainability
Wim VanhaverbekeCase IVEY-9B20M061-EEntrepreneurship, StrategyOn March 14, 2019, the convenience business unit manager of Greenyard Frozen was in his Roeselare, Belgium office preparing for a management meeting that would discuss current challenges facing the company. Greenyard Frozen had to decide on the market positioning of its cauliflower rice and how to promote the new product. The project, which was a great example of co-operation in the value chain and of open innovation for sustainability, had resul...Starting at €8.20
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Jaga: Managing Creativity and Open Innovation (A)
Wim VanhaverbekeCase IVEY-9B18M119-EEntrepreneurship, StrategyIn 2007, the owner and director of marketing and research and development at Jaga was preparing for a meeting. The purpose of the meeting was to discuss the future of the Belgian company’s Uchronia project (an online community and playground for creativity and product development). Over the previous 15 years, Jaga had transformed from a production-based radiator company to a highly innovative organization with a focus on the premium market. The o...Starting at €8.20