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MarcPoint: Strategizing with Big Data
Wei Zhang; Liang Li; Ning Su; Ji-Ye MaoCase IVEY-9B19E012-EEntrepreneurship, Information Technologies, StrategyAs Shanghai MarcPoint Information Technology Co. Ltd. (MarcPoint) celebrated its fifth anniversary, its founder was quite pleased by what the company had achieved. MarcPoint was a start-up that offered marketing research services by analyzing user-generatStarting at €8.20
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Siemens Canada: Digital Transformation
Ning Su; Ramasastry ChandrasekharCase IVEY-9B20M067-EEntrepreneurship, StrategyIn mid-2018, the president and chief executive officer of Siemens Canada was examining his options in executing Vision 2020+, a growth plan developed by the company's headquarters in Germany. One of the cornerstones of the plan was digitalization, both internally, among the company's sprawling manufacturing operations, and externally, among the company's industrial customers. How could Siemens Canada, as a North American subsidiary of a large mul...Starting at €8.20
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Easepal: Transforming a Chinese OEM Supplier
Chuang Chen; Ning SuCase IVEY-9B16M005-EEntrepreneurship, StrategyAs one of the world’s largest OEM suppliers of electric massaging equipment, China’s Easepal has faced increasing challenges in its traditional OEM business over the course of two decades. Since the company’s inception in the 1990s, its founder has always had the ambitious goal of becoming more than just a supplier in the global electric massager market. Easepal’s mature research and development and manufacturing capabilities have the potential t...Starting at €8.20
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Quilts of Denmark: Managing Open Innovation
Wim VanhaverbekeCase IVEY-9B16M213-EEntrepreneurship, StrategyQuilts of Denmark was a Danish start-up company founded in 2000 with the goal of producing high-quality, functional quilts and pillows that contributed to healthy sleep. The company’s open innovation with a space agency and technology company resulted in an “intelligent” quilt that regulated body heat, providing users with an elusive but much-desired experience: a good night’s sleep. Selling a premium product in a commodity market was a challenge...Starting at €8.20
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Shanghai Pharmaceuticals: Seeking A Prescription For Digital Transformation
Ming Dong; Ning SuCase IVEY-9B18M001-EEntrepreneurship, StrategyBy 2015, China had one of the world’s largest and most complex healthcare industries. This industry had been undergoing unprecedented change in diverse areas, from policies to technologies. Shanghai Pharmaceuticals, China’s second-largest pharmaceutical company, spanned the entire pharmaceutical value chain, from product research and development to sales. The company’s core competency was in drug distribution, which generated 70 per cent of the f...Starting at €8.20
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Didi Kuaidi
Ning Su; Yulin Fang; Yukun YangCase IVEY-9B16M060-EEntrepreneurship, StrategyIn 2015, Didi and Kuaidi, the two leading players in China’s Internet-based ride-hailing industry, merged to form Didi Kuaidi. The combined firm represented one of the world’s largest Internet- and smartphone-based transport service companies, valued at about $6 billion. In its home market of China, Didi Kuaidi left its biggest competitor, Uber, a distant second. Meanwhile, Didi Kuaidi actively pursued global growth. For example, it invested in a...Starting at €8.20
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Transforming the Business Service Portfolio at Global Consultancy
Ning Su; Naqaash PiraniCase IVEY-9B14E001-EEntrepreneurship, Information Technologies, StrategyGlobal Consultancy Canada, the national branch of a global tax, accounting and consulting services firm, is seeking to improve the efficiency and effectiveness of its organization. The leader of the sourcing practice has been tasked by the company’s chief executive officer to identify opportunities for transforming the firm’s marketing and communications, human resources, finance and information technology functions. He must decide on the most su...Starting at €8.20
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Jaga: Managing Creativity and Open Innovation (B)
Wim VanhaverbekeCase IVEY-9B18M120-EEntrepreneurship, StrategyJaga suffered negative economic effects from the 2008 financial crisis. As the crisis persisted in 2011, management planned to substantially reduce the number of employees, but the founder instead chose to fire half of the management team and reorganize the company. Although this decision was considered counterintuitive, it was perfectly aligned with the philosophy of this creative company.Starting at €5.74
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Volkswagen Group: Adapting in the Age of AI
Ning Su; Yulin Fang; Duan YangExercise IVEY-9B19E016-EEntrepreneurship, Information Technologies, StrategyIn 2016, the Volkswagen Group (VW Group) announced a new future program, Together–Strategy 2025, which outlined the company’s ambition of becoming “a world-leading provider of sustainable mobility” by 2025. The VW Group made it clear that innovation and tStarting at €8.20
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Presans: Building Business Models for Innovation Intermediaries
Wim Vanhaverbeke; Oana-Maria PopCase IVEY-W27510-EEntrepreneurship, StrategyPresans was founded in Paris, France in 2008 as an an open innovation intermediary, often referred to as an “innomediary.” Using a specific business model that combined open innovation services with state-of-the-art data-mining technology, Presans leveraged a network of over six million experts worldwide to solve problems for its corporate clients. In February 2017, the chief executive officer of Presans had to make some strategic decisions. Base...Starting at €8.20