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Microsoft Surface: Accelerating Digital Transformation
Sarah L. Y. Cheah; Nigel Koon-Leong ToeCase IVEY-9B19M002-EEntrepreneurship, StrategyIn December 2017, the corporate vice-president of Microsoft Corporation’s Devices division was considering two options to chart a strategic course for the next few years. Since first joining Microsoft Corporation in 2004, one of the vice-president's key roles had been to oversee the strategic direction of the personal computing hardware business. The company, which was headquartered in Washington State in the United States, had a multitude of pro...Starting at €8.20
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StarHub Ltd.: Paving the Way for Innovation
Sarah L. Y. Cheah; Maw Der FooCase IVEY-9B19M048-EEntrepreneurship, StrategyIn 2018, the Singapore-based telecommunication operator StarHub Ltd. (StarHub) acknowledged that in 2017 its total revenue was relatively flat and its net profit had declined. In the face of rising competition and a slowing global economy, the company needed to explore new sources of revenue growth. Two areas of growth seemed promising. The first area involved the launch of StarHub's smart retail analytics for small and medium enterprises in the ...Starting at €8.20
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Amy's Buyout: Entrepreneurship Through Acquisition (A)
Neckebrouck, Jeroen; Meuleman, MiguelCase E-228-ECorporate Governance, Entrepreneurship, StrategyThe case describes a truth-based story about a successful corporate manager who is mulling over the idea of buying her own small business in order to fulfill her sleeping entrepreneurial ambitions. The case consists of three parts that present different phases and dilemmas in the entrepreneurial buyout process: - In Part A, Amy has identified two interesting target companies, WillTools and SW Bedding. She must decide whether to invest more time a...Starting at €8.20
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Amy's Buyout: Entrepreneurship Through Acquisition (C)
Neckebrouck, Jeroen; Meuleman, MiguelCase E-233-ECorporate Governance, Entrepreneurship, StrategyAmy Verschuere begins the price negotiation process with the vendor. However, she soon reaches a dead end. In an attempt to open up the dialogue she suggests that she takes on a management role in the company. A gradual transition plan is agreed between Amy and the vendor. Results for 2019, however, indicate a large loss. The case C raises questions about how Amy and Peter should proceed.Starting at €5.74
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Amy's Buyout: Entrepreneurship Through Acquisition (B)
Neckebrouck, Jeroen; Meuleman, MiguelCase E-232-ECorporate Governance, Entrepreneurship, StrategyAmy Verschuere decides to further pursue the SW Bedding proposition. She spends time at the company carrying out due diligence as well as researching the bed manufacturing industry. At the end of a few weeks, she has a detailed report that helps her decide whether she should make an offer for SW Bedding, and, if so, how much she should value the company. Case B details the report and raises questions on how Amy should proceed.Starting at €5.74
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Carbon Zen: Crossroads for a tech start-up (A)
Pacheco, Desiree; Neckebrouck, Jeroen; Isaac Sastre BoquetCase E-245-EEntrepreneurshipLara Román, founder and CEO of Carbon Zen (COz), was visiting her parents in San José de Maipo, in central Chile. She had meant to do so since they recently retired there, and she hoped that a weekend hiking through the natural beauty of the Maipo canyon would help her settle back from Santiago's hustle and bustle, and focus on the many key decisions that laid ahead for the startup she had co-founded. In the past few years, Chile was becoming a h...Starting at €8.20
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Amy's Buyout: Entrepreneurship Through Acquisition (A, B and C) - Teaching Note
Neckebrouck, JeroenTeaching Note ET-58-ECorporate Governance, Entrepreneurship, StrategyStarting at €0.00
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Carbon Zen: Crossroads for a tech start-up (B)
Pacheco, Desiree; Neckebrouck, Jeroen; Eduard Prujà; Isaac Sastre BoquetCase E-246-EEntrepreneurshipIt was March 2023, and Carbon Zen (COz), the startup Lara Román co-founded a year ago, was entering a new stage of growth. The pilot of their AI product at the car manufacturing plant was giving encouraging first results, and they were receiving inquiries from other potential industrial customers. On top of that, they had just closed their first round of financing of $1 million with Cima Capital, and the new Board was already in place. One of the...Starting at €5.74
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JFDI Asia: Southeast Asia's Leading Accelerator
Sarah L. Y. Cheah; Vivien K. G. Lim; Norvin ChanCase IVEY-9B16M214-EEntrepreneurship, StrategyIn 2010, two entrepreneurs launched Joyful Frog Digital Incubator (JFDI), Southeast Asia’s first start-up accelerator in Singapore. They aimed to help develop Singapore’s start-up environment through a structured program that provided access to early stage funding and mentorship. More than 70 start-ups had graduated from the program, and more than half had raised substantial funding. However, five years later, in 2015, JFDI faced challenges as a ...Starting at €8.20
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Glints: Linking Youths and Jobs
Sarah L. Y. Cheah; Vivien K. G. Lim; Norvin ChanCase IVEY-9B17M018-EEntrepreneurship, StrategyEstablished in 2013, Glints was an online job search service for new graduates, marketing itself as “LinkedIn for youth.” The Singapore-based company was founded by three 21-year-olds who chose to put their university education on hold and forfeit their scholarships in order to pursue their entrepreneurial ambitions. Using the lean start-up approach, Glints pivoted its business model several times before finding a suitable position in a resegment...Starting at €8.20