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Paramount Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021C-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20
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Week 4: Moving Forward--Honing Your Innovation Skills in Your Continuing Journey Toward Successful Innovation
Anthony, Scott D.Book Chapter HBS-8879BC-ELeadership and People ManagementInnovation may be the hottest discipline around today--in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. But for all the enthusiasm the topic inspires, the practice of innovation remains stubbornly elusive. No longer. In "The Little Black Book of Innovation," long-time innovation expert Scott Anthony draws o...Starting at €8.20
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The Popcorn Predicament: Competition, Conflict and Buying Behaviour
Michael TaylorCase IVEY-9B12A021-ELeadership and People Management, MarketingThis B2B role-play case, with its six supplements, is a six part interaction between competing Original Equipment Manufacturers, Distributors and End Users, each with their own business priorities. It is an excellent case to explore organizational buying behaviour, the discipline of the selling process, and the management of sales resources (time) as an asset. It can be included in an introductory marketing course at the MBA or undergraduate leve...Starting at €8.20
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Pleasant Popcorn Processing Co.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021B-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20
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Premiere Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021D-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20
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Dependable Equipment Ltd.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021E-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20
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Innovation's Seven Deadly Sins: Avoiding the Most Common Pitfalls of Innovation
Anthony, Scott D.Book Chapter HBS-8871BC-ELeadership and People ManagementInnovation may be the hottest discipline around today--in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. But for all the enthusiasm the topic inspires, the practice of innovation remains stubbornly elusive. No longer. In "The Little Black Book of Innovation," long-time innovation expert Scott Anthony draws o...Starting at €8.20
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Week 3: Assessing and Testing Ideas: Determining the Potential Value of Your Innovation Idea--And Making Sure You're Moving in the Right Direction
Anthony, Scott D.Book Chapter HBS-8878BC-ELeadership and People ManagementInnovation may be the hottest discipline around today--in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. But for all the enthusiasm the topic inspires, the practice of innovation remains stubbornly elusive. No longer. In "The Little Black Book of Innovation," long-time innovation expert Scott Anthony draws o...Starting at €8.20
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The Innovator's Pledge: Reinforcing the 28-Day Innovation Program and Further Reading
Anthony, Scott D.Book Chapter HBS-8884BC-ELeadership and People ManagementInnovation may be the hottest discipline around today--in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. But for all the enthusiasm the topic inspires, the practice of innovation remains stubbornly elusive. No longer. In "The Little Black Book of Innovation," long-time innovation expert Scott Anthony draws o...Starting at €8.20
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My Innovation Journey: Demystifying the Process of Innovation
Anthony, Scott D.Book Chapter HBS-8867BC-ELeadership and People ManagementInnovation may be the hottest discipline around today--in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. But for all the enthusiasm the topic inspires, the practice of innovation remains stubbornly elusive. No longer. In "The Little Black Book of Innovation," long-time innovation expert Scott Anthony draws o...Starting at €8.20