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El caso HBR: La Generación Y en la fuerza laboral
Erickson, Tamara J.Article HBS-R0902BLeadership and People ManagementJosh Lewis, un empleado joven en Rising entretenimiento, se siente frustrado porque su jefe, jefe de marketing de Sarah Bennett, no va a escuchar sus ideas sobre el uso de los nuevos medios de comunicación para promocionar las películas. Ella está atrapada en la década de 1990, él piensa que, cuando la gente realmente veían la televisión de la red! Corriendo a través de su misión para una presentación del equipo, trabaja un plan y se lanza al CEO...Starting at €8.20
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Sheikh Mohammed and the Making of "Dubai, Inc."
Mayo, Anthony J.; Cromwell, JohnathanTeaching Note HBS-410130-ELeadership and People ManagementTeaching Note for 410063.Starting at €0.00
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Walt Disney and the 1941 Animators' Strike, Teaching Note
Mayo, Anthony J.; Cromwell, JohnathanTeaching Note HBS-412113-ELeadership and People ManagementTeaching Note for 406076.Starting at €0.00
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Cuando se apaga la vieja estrella
Guterman, Jimmy; Erickson, Tamara J.Article HBS-R1009MLeadership and People ManagementBob Antice es muy querido y famoso conecta en la industria de la música. Durante décadas, él era una estrella-el vendedor más exitoso en la historia de la compañía, amigo y mentor de generaciones de artistas, y un codiciado orador en eventos de la industria. El trabajo de Bob desde mediados de la década de 1970 hasta principios de 1990 puso de gran alcance en la parte superior: La compañía superado en ventas a sus competidores durante ocho años c...Starting at €8.20
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What It Means to Work Here
Erickson, Tamara J.; Gratton, LyndaArticle HBS-R0703G-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice, along with suggestions for further reading. What distinguishes a company that has deeply engaged and committed employees from another one that doesn't? It's not a certain compensation scheme or talent-management practice. Instead, it's the ability to express to current and potential employees what makes th...Starting at €8.20
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When the Longtime Star Fades (HBR Case Study and Commentary)
Guterman, Jimmy; Erickson, Tamara J.Article HBS-R1009M-ELeadership and People ManagementBob Antice is well-loved and famously connected in the music industry. For decades he was a star-the most successful salesman in the company's history, friend and mentor to generations of performers, and a sought-after speaker at industry events. Bob's work from the mid-1970s to the early 1990s put Powerful on top: The company outsold all its competitors for eight straight years in the 1980s. And when he wasn't finding new ways to sell records, B...Starting at €8.20
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Jesse Holman Jones and the Reconstruction Finance Corporation, Teaching Note
Mayo, Anthony J.; Cromwell, JohnathanTeaching Note HBS-412051-ELeadership and People ManagementTeaching Note for 406029Starting at €0.00
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Sheikh Mohammed and the Making of 'Dubai, Inc.'
Mayo, Anthony J.; Nohria, Nitin; Mendhro, Umaimah; Cromwell, JohnathanCase HBS-410063-ELeadership and People ManagementSheikh Mohammed bin Rashid Al Maktoum has converted Dubai from a sleepy little coastal village into a world-class city, famous for its ambition, drive, and economic promise. He is the founder, part-owner, and visionary behind companies such as Emirates Airlines, a UAE-based airline serving over 100 destinations; Nakheel, the property developer that built a trilogy of man-made islands; and DP World, a leader in international marine terminal operat...Starting at €8.20
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William Levitt, Levittown and the Creation of American Suburbia, Teaching Note
Mayo, Anthony J.; Cromwell, JohnathanTeaching Note HBS-410115-ELeadership and People ManagementTeaching Note for [406062].Starting at €0.00
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What It Means to Work Here (Spanish version)
Erickson, Tamara J.; Gratton, LyndaArticle HBS-R0703GLeadership and People ManagementThey target potential employees as methodically as they target potential customers; they shape their signature experiences to address business needs; they identify and preserve their histories; they share stories--not just slogans--about life in the firm; they create processes consistent with their signature experiences; and they understand that they shouldn't try to be all things to all people. The best strategy for coming out ahead in the war ...Starting at €8.20