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Abelli y Saviotti en Banca Commerciale Italiana (A)
Casciaro, Tiziana; McGinn, Kathleen L.; Belingheri, MassimilianoCase HBS-408S11Leadership and People ManagementEn 1999, una poderosa lucha en medio de las redes corporativas e interpersonales complejas llevado a la fallida fusión entre la Banca Commerciale Italiana y Unicredito Italiano - dos de los grupos bancarios más grandes de Italia. Este caso analiza las acciones de Abelli y Saviotti, co-CEOs de la Banca Commerciale Italiana en ese momento, así como las de los actores centrales en el Banco de Italia, Mediobanca, y varios grupos nacionales e internac...Starting at €8.20
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To Catch a Vandal: A Power & Influence Exercise
Cuddy, Amy J.C.; Gunatilake, Ruwan; Hodges, MeredithCase HBS-911013-ELeadership and People ManagementThis exercise is based on the popular group game "Mafia" and is designed to give students a broad introduction to multiple theories of influence and to challenge their instincts about which techniques are the most powerful and how they may be employed. In this version, two section-mates have been linked to the vandalizing of school property. Students are secretly assigned to different roles (e.g., Moderator, Vandals, Leadership and Values Represe...Starting at €8.20
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OPOWER: Increasing Energy Efficiency through Normative Influence (A)
Cuddy, Amy J.C.; Doherty, Kyle T.; Bos, Maarten W.Case HBS-911016-ELeadership and People ManagementThe case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing that people's normative beliefs - and messaging tailored to those beliefs - had a powerful and measur...Starting at €8.20
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OPOWER: Increasing Energy Efficiency through Normative Influence (B)
Bos, Maarten W.; Cuddy, Amy J.C.; Doherty, Kyle T.Case HBS-911061-ELeadership and People ManagementThe case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing that people's normative beliefs - and messaging tailored to those beliefs - had a powerful and measur...Starting at €5.74
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Congressional Candidate Dan Silver and KNP Communications, Teaching Note
Cuddy, Amy J.C.; Sharma, NithyasriTeaching Note HBS-911062-ELeadership and People ManagementTeaching Note for 910013.Starting at €0.00
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To Catch a Vandal: A Power & Influence Exercise, Teaching Note
Cuddy, Amy J.C.; Hodges, Meredith; Gunatilake, RuwanTeaching Note HBS-911063-ELeadership and People ManagementTeaching Note for 911013.Starting at €0.00
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OPOWER: Increasing Energy Efficiency through Normative Influence (B) (Spanish Version)
Bos, Maarten W.; Cuddy, Amy J.C.; Doherty, Kyle T.Case HBS-912S07Leadership and People ManagementEl Opower perfiles de casos, una compañía de software de eficiencia energética que aplica los principios de la influencia social de Cialdini para fomentar con éxito los consumidores a reducir su consumo de energía. Opower fue co-fundada en 2008 por dos jóvenes graduados de Harvard, Dan Yates y Alex Laskey, que se inspiraron en la investigación en ciencias del comportamiento de Robert Cialdini mostrando las creencias normativas es que la gente - y...Starting at €5.74
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Heidi Roizen (Spanish version)
Tempest, Nicole; McGinn, Kathleen L.Case HBS-807S05Leadership and People ManagementPlease see the Supplemental Materials section below to order H. Roizen, the adapted version mentioned in the Teaching Note. Only faculty with Harvard Business Publishing Educator Premium Access may access this supplemental case. Heidi Roizen, a venture capitalist at SOFTBANK Venture Capital and a former entrepreneur, maintains an extensive personal and professional network. She leverages this network to benefit both herself and others. The case c...Starting at €8.20
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Abelli and Saviotti at Banca Commerciale Italiana (B) (Spanish version)
Casciaro, Tiziana; Belingheri, Massimiliano; McGinn, Kathleen L.Case HBS-408S12Leadership and People ManagementSupplements the (A) case.Starting at €5.74
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Will Working Mothers Take Your Company to Court
Williams, Joan C.; Cuddy, Amy J.C.Article HBS-R1209G-ELeadership and People ManagementMost managers know better than to blurt out, "This is no job for a woman." Yet many are surprisingly open about their bias against mothers and other caregivers. This type of discrimination takes the form of comments like "Don't you feel bad leaving your kids at home?"; assumptions about mothers' lack of commitment to work or inability to handle a tougher load; and blatant differences in salary and promotional opportunities. Such behavior can get ...Starting at €8.20