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El sí institucional: la entrevista HBR a Jeff Bezos
Bezos, Jeff; Kirby, Julia; Stewart, Thomas A.Article HBS-R0710CLeadership and People ManagementDesde su fundación, en 1995, de Amazon.com audaces a menudo han dejado observadores rascándose la cabeza, si no es la predicción de la desaparición de la empresa. ¿Por qué abrir una plataforma minorista propietaria efectiva a la competencia de los vendedores de terceros? ¿Por qué herramientas de maquillaje que Amazon desarrollados para su propio uso a disposición de otros desarrolladores de sitios web? (¿Por qué, para el caso, colocar comentarios...Starting at €8.20
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Stay on the Q&A Offensive: Michael Sheehan on the Art and Science of the Q&A (Spanish version)
Sheehan, Michael; Kirby, JuliaArticle HBS-F0704GLeadership and People ManagementThe Q&A should be more than just an afterthought, says communications consultant Michael Sheehan. It may be the only part of your speech people actually listen to.Starting at €8.20
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Institutional Yes: The HBR Interview with Jeff Bezos
Bezos, Jeff; Kirby, Julia; Stewart, Thomas A.Article HBS-R0710C-ELeadership and People ManagementSince its founding, in 1995, Amazon.com's bold moves have often left observers scratching their heads, if not predicting the company's demise. Why open up an effective proprietary retail platform to competition from third-party sellers? Why make tools that Amazon developed for its own use available to other website developers? (Why, for that matter, post negative reviews of your products?) Two HBR editors interviewed Bezos, the founder and CEO, t...Starting at €8.20
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Playing to the Back Row: A Conversation with Ringmaster Chuck Wagner
Wagner, Chuck; Kirby, JuliaArticle HBS-R0901B-ELeadership and People ManagementIt's hard to imagine a leadership image more iconic than the ringmaster. Merely say the word, and a picture springs to mind of a tall, dashing captain presiding over, well, a circus - a world full of both chaos and opportunity for delight. It's the ringmaster's job to make sense of that environment, anticipate the unexpected, and direct the attention of an audience with as many as 20,000 people - a massive community of stakeholders - to make sure...Starting at €8.20
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Left on a Mountainside (HBR Case Study and Commentary)
Kirby, Julia; Eisold, Kenneth; Soder, Dee; Kahn, Jeffrey P.; Elson, Charles M.Article HBS-R0401A-ELeadership and People ManagementEd Davidson is on top of the world, literally and figuratively, at the beginning of this fictional case study. He's in the Swiss Alps, headed for Davos and his first experience as a delegate to the World Economic Forum's annual conference. And he has reason to believe he is about to be made president of his company, Carston Waite--and, therefore, heir apparent to the CEO position. Then his phone rings. It's his mentor, Frank Maugham, the CFO and ...Starting at €8.20
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Fat Chance (HBR Case Study and Commentary)
Fryer, Bronwyn; Kirby, Julia; Weyers, Howard; Solovay, Sondra; Roehling, Mark V.; Wilensky, AmyArticle HBS-R0505A-ELeadership and People ManagementSid Shawn is a 10-year veteran of NMO Financial Services and a mainstay of the pensions marketing group. He's been a good, consistent worker and an invaluable resource for the salespeople and consultant relations managers. Sid also weighs 400 pounds. So when he is the only internal candidate for the customer-facing position of consultant relations manager, sales and marketing VP Bill Houglan feels that he has a tough hiring decision to make. Sid ...Starting at €8.20
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To Catch a Vandal: A Power & Influence Exercise
Cuddy, Amy J.C.; Gunatilake, Ruwan; Hodges, MeredithCase HBS-911013-ELeadership and People ManagementThis exercise is based on the popular group game "Mafia" and is designed to give students a broad introduction to multiple theories of influence and to challenge their instincts about which techniques are the most powerful and how they may be employed. In this version, two section-mates have been linked to the vandalizing of school property. Students are secretly assigned to different roles (e.g., Moderator, Vandals, Leadership and Values Represe...Starting at €8.20
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OPOWER: Increasing Energy Efficiency through Normative Influence (A)
Cuddy, Amy J.C.; Doherty, Kyle T.; Bos, Maarten W.Case HBS-911016-ELeadership and People ManagementThe case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing that people's normative beliefs - and messaging tailored to those beliefs - had a powerful and measur...Starting at €8.20
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OPOWER: Increasing Energy Efficiency through Normative Influence (B)
Bos, Maarten W.; Cuddy, Amy J.C.; Doherty, Kyle T.Case HBS-911061-ELeadership and People ManagementThe case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing that people's normative beliefs - and messaging tailored to those beliefs - had a powerful and measur...Starting at €5.74
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Congressional Candidate Dan Silver and KNP Communications, Teaching Note
Cuddy, Amy J.C.; Sharma, NithyasriTeaching Note HBS-911062-ELeadership and People ManagementTeaching Note for 910013.Starting at €0.00