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How Presidents Persuade (Spanish version)
Gergen, David; Morse, GardinerArticle HBS-F0301DLeadership and People ManagementDavid Gergen, adviser to presidents Nixon, Ford, Reagan, and Clinton, knows a thing or two about how leaders get their messages across. In this edited e-mail interview with HBR's Gardiner Morse, Gergen discusses the power of persuasion and the theatrics of communicating well.Starting at €8.20
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Filling Big Shoes at Adobe (Spanish version)
Chizen, Bruce; Morse, GardinerArticle HBS-F0303CLeadership and People ManagementWhen Bruce Chizen took over as president and CEO from Adobe's legendary founders in 2000, he knew he had to confront the skeptics who doubted he had the technological grounding to lead the company. In this interview, Chizen describes how he won converts by acknowledging his shortcomings and discusses the leadership lessons he learned along the way.Starting at €8.20
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Executive Psychopaths (Spanish version)
Morse, GardinerArticle HBS-F0410DLeadership and People ManagementThey're in your organization--and they're easy to mistake for high potentials. But psychologists Robert Hare and Paul Babiak are readying a test to flush them out.Starting at €8.20
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When Stability Breeds Instability (Spanish version)
Morse, GardinerArticle HBS-F0512KLeadership and People ManagementLow turnover--typically a sign of organizational health--seems to increase a company's vulnerability to the effects of losing social capital.Starting at €8.20
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Shut Up and Stop Whining (Spanish version)
Winget, Larry; Morse, GardinerArticle HBS-F0612FLeadership and People ManagementLarry Winget, "The Pit Bull of Personal Development," uses irritation rather than motivation to get managers on the road to improvement.Starting at €8.20
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Formula for the Future: Cymbal Company CEO Craigie Zildjian on Leading for the Long Term (Spanish version)
Zildjian, Craigie; Morse, GardinerArticle HBS-F0707FLeadership and People ManagementThe oldest family-run business in the U.S., the Zildjian Company has been making cymbals, first in Turkey and then in America, since 1623. As a 14th-generation leader of the company, Craigie Zildjian sees innovation in collaboration with customers as her best path to continued success.Starting at €8.20
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Wikipedia founder Jimmy Wales on making the most of company wikis (Spanish version)
Wales, Jimmy; Morse, GardinerArticle HBS-F0804GLeadership and People ManagementThe founder of Wikipedia analyzes why wikis are becoming popular tools for sharing knowledge in the workplace. He encourages managers to provide institutional support for these highly practical forums but to be judicious about direct participation.Starting at €8.20
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Paramount Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021C-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20
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The Popcorn Predicament: Competition, Conflict and Buying Behaviour
Michael TaylorCase IVEY-9B12A021-ELeadership and People Management, MarketingThis B2B role-play case, with its six supplements, is a six part interaction between competing Original Equipment Manufacturers, Distributors and End Users, each with their own business priorities. It is an excellent case to explore organizational buying behaviour, the discipline of the selling process, and the management of sales resources (time) as an asset. It can be included in an introductory marketing course at the MBA or undergraduate leve...Starting at €8.20
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Pleasant Popcorn Processing Co.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021B-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20