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Desarrollando la matriz de materialidad en Telefónica
Eccles, Robert G.; Serafeim, George; Cano Escoriaza, AsunCase HBS-416S09Leadership and People ManagementTelefónica, una de las compañías de telecomunicaciones más grandes del mundo y con sede en España, ha sido la emisión de un informe de sostenibilidad corporativa desde el año 2002. En su informe de sostenibilidad 2011, la compañía incluyó una "matriz de materialidad", y fue uno de sólo cinco de los 97 empresas en España que produjeron un informe de sostenibilidad de ese año. El caso describe el propósito de la matriz de materialidad, la forma en ...Starting at €8.20
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"Powering Down" Leadership in the U.S. Army
Weinberger, DavidArticle HBS-W1011B-ELeadership and People ManagementAccording to long-held U.S. Army tradition, leadership is based on a rigid hierarchy. Are you a young officer not sure what to do? Look one level up. But in modern warfare, particularly in Iraq and Afghanistan, teams of soldiers are distributed across-and embedded in-an entire population. This has sparked a movement toward leadership training that encompasses not only the skills of single individuals, but the effectiveness of the teams they lead....Starting at €8.20
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Authenticity: Is It Real or Is It Marketing? (HBR Case Study and Commentary)
Weinberger, DavidArticle HBS-R0803A-ELeadership and People ManagementMarty Echt, the new head of marketing at Hunsk Engines, is determined to bring the motorcycle maker back to its roots. He says it's not enough to project authenticity to customers--employees must personally subscribe to the brand's values. Should the company's CEO support Marty's "real deal" vision? Five experts comment on this fictional case study in R0803A and R0803Z. Bruce Weindruch, the founder and CEO of the History Factory, says that an aut...Starting at €8.20
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Authenticity: Is It Real or Is It Marketing (HBR Case Study)
Weinberger, DavidArticle HBS-R0803X-ELeadership and People ManagementMarty Echt, the new head of marketing at Hunsk Engines, is determined to bring the motorcycle maker back to its roots. He says it's not enough to project authenticity to customers--employees must personally subscribe to the brand's values. Should the company's CEO support Marty's "real deal" vision? Five experts comment on this fictional case study in R0803A and R0803Z. Bruce Weindruch, the founder and CEO of the History Factory, says that an aut...Starting at €8.20
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Aviva Investors
Serafeim, George; Eccles, Robert G.; Armbrester, KyleCase HBS-112047-ELeadership and People ManagementThe case describes Aviva Investors' engagement strategy with companies and stock exchanges to improve its sustainability performance and the flow of sustainability related information to markets. Aviva Investors, a GBP 259 billion fund, is the investment arm of the large British insurance company, Aviva plc. Aviva Investors is committed to sustainability under the leadership of its CEO, Paul Abberley, and head of sustainability research and engag...Starting at €8.20
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Foxconn Technology Group (B)
Eccles, Robert G.; Serafeim, George; Cheng, BeitingCase HBS-112058-ELeadership and People ManagementThe (B) case presents Foxconn's plan to replace manual labor with robots and move some of its employees to more interesting and sophisticated jobs.Starting at €5.74
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Making Sustainability Count
Serafeim, George; Eccles, Robert G.; Johnstone-Louis, Mary; Mayer, Colin; Stroehle, Judith C.; MacMahon, SimonArticle HBS-R2005B-ELeadership and People ManagementInvestors these days are paying close attention to companies' environmental, social, and governance (ESG) practices. But business leaders are discovering that it's not enough just to disclose ESG data or invite shareholders to a sustainability-focused eveStarting at €8.20
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Aviva Investors (Spanish version)
Serafeim, George; Eccles, Robert G.; Armbrester, KyleCase HBS-116S04Leadership and People ManagementEl caso describe la estrategia de compromiso Aviva Investors' con las empresas y las bolsas de valores para mejorar su desempeño en sostenibilidad y el flujo de información relacionada con la sostenibilidad de los mercados. Aviva Investors, un fondo de 259 mm de libras esterlinas, es el brazo de inversión de la gran compañía de seguros británica, Aviva plc. Aviva Investors tiene el compromiso de sostenibilidad bajo el liderazgo de su CEO, Paul Ab...Starting at €8.20
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Tough Decisions at Marks and Spencer
Eccles, Robert G.; Serafeim, George; Armbrester, KyleCase HBS-112062-ELeadership and People ManagementIn 2007, under the leadership of CEO Stuart Rose, the iconic British retailer Marks and Spencer, with great fanfare, announced its "Plan A" initiative. Based on the five essential pillars of climate change, waste, sustainable materials, fair partnership, and health, the plan sought to transform the company's practices. By 2012, the program's aim was to ensure that M&S was carbon neutral and sent no waste to landfill. It also aimed to help its cus...Starting at €8.20
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El caso HBR: Autenticidad: es real o es marketing
Weinberger, DavidArticle HBS-R0803ALeadership and People ManagementMarty Echt, el nuevo director de marketing de motores de Hunsk, se determina para traer la parte posterior fabricante de motocicletas a sus raíces. Él dice que no es suficiente para la autenticidad del proyecto a los clientes - los empleados deben suscribir personalmente a los valores de la marca. En caso de que la visión "auténtico" apoyo CEO de la compañía de Marty? Cinco expertos comentan en este caso ficticio en R0803A y R0803Z. Bruce Weindru...Starting at €8.20