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Designing a New Business Model: Finding an Ordered Structure to Unlock Creativity
Johnson, Mark W.Book Chapter HBS-5776BC-ELeadership and People ManagementWe're all familiar with stories of visionary leaders whose brilliant insights revolutionize the market. But all of these inspiring stories can be downright depressing. No one wants to depend on something as fickle as inspiration to create a new business. And you shouldn't have to, says strategic innovation expert Mark W. Johnson. Indeed, conceiving of a truly innovative new business model does not need to be a matter of imagination and serendipit...Starting at €8.20
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The White Space Between: Dealing with Industry Discontinuity--Finding Opportunities in Tectonic Industry Change
Johnson, Mark W.Book Chapter HBS-5771BC-ELeadership and People ManagementUnpredictable, revolutionary forces from outside the market can alter the course for everyone in the race. But tectonic industry change-when whole industries suffer an unforeseen shock, collapse, or form anew-opens up uncharted territory for companies between what was and what is to be, or what company transformation experts call the "white space between." In this chapter, chairman of Innosight and strategic innovation thought leader Mark W. John...Starting at €8.20
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"Powering Down" Leadership in the U.S. Army
Weinberger, DavidArticle HBS-W1011B-ELeadership and People ManagementAccording to long-held U.S. Army tradition, leadership is based on a rigid hierarchy. Are you a young officer not sure what to do? Look one level up. But in modern warfare, particularly in Iraq and Afghanistan, teams of soldiers are distributed across-and embedded in-an entire population. This has sparked a movement toward leadership training that encompasses not only the skills of single individuals, but the effectiveness of the teams they lead....Starting at €8.20
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Authenticity: Is It Real or Is It Marketing? (HBR Case Study and Commentary)
Weinberger, DavidArticle HBS-R0803A-ELeadership and People ManagementMarty Echt, the new head of marketing at Hunsk Engines, is determined to bring the motorcycle maker back to its roots. He says it's not enough to project authenticity to customers--employees must personally subscribe to the brand's values. Should the company's CEO support Marty's "real deal" vision? Five experts comment on this fictional case study in R0803A and R0803Z. Bruce Weindruch, the founder and CEO of the History Factory, says that an aut...Starting at €8.20
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Authenticity: Is It Real or Is It Marketing (HBR Case Study)
Weinberger, DavidArticle HBS-R0803X-ELeadership and People ManagementMarty Echt, the new head of marketing at Hunsk Engines, is determined to bring the motorcycle maker back to its roots. He says it's not enough to project authenticity to customers--employees must personally subscribe to the brand's values. Should the company's CEO support Marty's "real deal" vision? Five experts comment on this fictional case study in R0803A and R0803Z. Bruce Weindruch, the founder and CEO of the History Factory, says that an aut...Starting at €8.20
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Implementing the Model: Taking a New Business Model into Action
Johnson, Mark W.Book Chapter HBS-5777BC-ELeadership and People ManagementA great business model blueprint is a powerful first step in seizing your white space-the range of potential activities not defined or addressed by your company's current business model; in other words, the opportunities outside the company's core and beyond its adjacencies that require a different business model to exploit. But making the leap from the theoretical blueprint to the working business doesn't happen all at once. In this chapter, com...Starting at €8.20
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The Four-Box Business Model Framework: Radical Change as a Manageable Process
Johnson, Mark W.Book Chapter HBS-5768BC-ELeadership and People ManagementThe main reason most companies fail at new business creation is that they shy away from seizing the white space-making moves that don't immediately make sense within the context of their current operations. Is there any way to make these ostensibly risky moves into a manageable process to reduce the uncertainty of venturing into the unknown? In this chapter, Mark W. Johnson, cofounder of Innosight and thought leader in company transformation, out...Starting at €8.20
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The White Space Within: Transforming Existing Markets
Johnson, Mark W.Book Chapter HBS-5769BC-ELeadership and People ManagementMarkets are born, grow, change, and die. Customer demand inevitably shifts, too, as do the jobs they need to get done. To stay relevant, you must remain vigilant to these changes and devise new ways to address them. Profound shifts require you to reconsider your business model or develop a new one. In this chapter, company transformation expert Mark W. Johnson shows you how to seize your "white space within"-to achieve transformational growth or ...Starting at €8.20
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El caso HBR: Autenticidad: es real o es marketing
Weinberger, DavidArticle HBS-R0803ALeadership and People ManagementMarty Echt, el nuevo director de marketing de motores de Hunsk, se determina para traer la parte posterior fabricante de motocicletas a sus raíces. Él dice que no es suficiente para la autenticidad del proyecto a los clientes - los empleados deben suscribir personalmente a los valores de la marca. En caso de que la visión "auténtico" apoyo CEO de la compañía de Marty? Cinco expertos comentan en este caso ficticio en R0803A y R0803Z. Bruce Weindru...Starting at €8.20
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Overcoming Incumbent Challenges: How to Knock Down Organizational Barriers to Pursue New Directions
Johnson, Mark W.Book Chapter HBS-5778BC-ELeadership and People ManagementCompanies innovate all the time: products, marketing efforts, efficiency. But rarely do incumbent companies make the leap to reinvent their existing business model or create new ones in response to opportunities in the white space-the range of potential activities outside a company's core and beyond its adjacencies. The prevailing business model is essential for managing and executing operations and innovation efforts focused on growing the core ...Starting at €8.20