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Caso: Deber a existir un puesto verde en la alta dirección
McNulty, Eric J.; Davis, RupertArticle HBS-R1012NLeadership and People ManagementSi su empresa está debatiendo la posibilidad de contratar a un director de sostenibilidad (CSO), puede ser como componentes de ficción fabricante de electrónica Narinex. Después de perder otro gran contrato para Glistrom competidor, un análisis interno de solicitudes de propuestas anteriores versus actual ha puesto de relieve un área clara de preocupación: la sostenibilidad. Glistrom recientemente contrató a una OSC que ha sido muy visible en la ...Starting at €8.20
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"Powering Down" Leadership in the U.S. Army
Weinberger, DavidArticle HBS-W1011B-ELeadership and People ManagementAccording to long-held U.S. Army tradition, leadership is based on a rigid hierarchy. Are you a young officer not sure what to do? Look one level up. But in modern warfare, particularly in Iraq and Afghanistan, teams of soldiers are distributed across-and embedded in-an entire population. This has sparked a movement toward leadership training that encompasses not only the skills of single individuals, but the effectiveness of the teams they lead....Starting at €8.20
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Authenticity: Is It Real or Is It Marketing? (HBR Case Study and Commentary)
Weinberger, DavidArticle HBS-R0803A-ELeadership and People ManagementMarty Echt, the new head of marketing at Hunsk Engines, is determined to bring the motorcycle maker back to its roots. He says it's not enough to project authenticity to customers--employees must personally subscribe to the brand's values. Should the company's CEO support Marty's "real deal" vision? Five experts comment on this fictional case study in R0803A and R0803Z. Bruce Weindruch, the founder and CEO of the History Factory, says that an aut...Starting at €8.20
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Authenticity: Is It Real or Is It Marketing (HBR Case Study)
Weinberger, DavidArticle HBS-R0803X-ELeadership and People ManagementMarty Echt, the new head of marketing at Hunsk Engines, is determined to bring the motorcycle maker back to its roots. He says it's not enough to project authenticity to customers--employees must personally subscribe to the brand's values. Should the company's CEO support Marty's "real deal" vision? Five experts comment on this fictional case study in R0803A and R0803Z. Bruce Weindruch, the founder and CEO of the History Factory, says that an aut...Starting at €8.20
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The CEO Can't Afford to Panic (Commentary for HBR Case Study)
McNulty, Eric J.Article HBS-R1003Z-ELeadership and People ManagementWhen a bomb explodes in a train station in Boston, the executive team of a financial services firm across the street is plunged into crisis mode. No one is prepared for the city's request to use the firm's lobby as a triage center and temporary morgue. The CEO's instinct is to say yes, but as his team debates the consequences--liability issues, the effect on traumatized employees--he realizes just how complicated a decision it is. Two experts com...Starting at €8.20
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Should the C-Suite Have a "Green" Seat (Commentary for HBR Case Study)
McNulty, Eric J.; Davis, RupertArticle HBS-R1012Z-ELeadership and People ManagementIf your firm is debating whether to hire a chief sustainability officer (CSO), you may be like fictional electronic components manufacturer Narinex. After losing another big contract to competitor Glistrom, an internal analysis of previous-versus-current RFPs has highlighted one clear area of concern: sustainability. Glistrom recently hired a CSO who has been very visible in promoting its green strategies, even though they don't differ much from ...Starting at €8.20
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The CEO Can't Afford to Panic (HBR Case Study and Commentary)
McNulty, Eric J.Article HBS-R1003L-ELeadership and People ManagementWhen a bomb explodes in a train station in Boston, the executive team of a financial services firm across the street is plunged into crisis mode. No one is prepared for the city's request to use the firm's lobby as a triage center and temporary morgue. The CEO's instinct is to say yes, but as his team debates the consequences--liability issues, the effect on traumatized employees--he realizes just how complicated a decision it is. Two experts com...Starting at €8.20
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Should the C-Suite Have a "Green" Seat? (HBR Case Study and Commentary)
McNulty, Eric J.; Davis, RupertArticle HBS-R1012N-ELeadership and People ManagementIf your firm is debating whether to hire a chief sustainability officer (CSO), you may be like fictional electronic components manufacturer Narinex. After losing another big contract to competitor Glistrom, an internal analysis of previous-versus-current RFPs has highlighted one clear area of concern: sustainability. Glistrom recently hired a CSO who has been very visible in promoting its green strategies, even though they don't differ much from ...Starting at €8.20
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El caso HBR: Autenticidad: es real o es marketing
Weinberger, DavidArticle HBS-R0803ALeadership and People ManagementMarty Echt, el nuevo director de marketing de motores de Hunsk, se determina para traer la parte posterior fabricante de motocicletas a sus raíces. Él dice que no es suficiente para la autenticidad del proyecto a los clientes - los empleados deben suscribir personalmente a los valores de la marca. En caso de que la visión "auténtico" apoyo CEO de la compañía de Marty? Cinco expertos comentan en este caso ficticio en R0803A y R0803Z. Bruce Weindru...Starting at €8.20
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CASO DE ESTUDIO: El CEO no puede darse el lujo de entrar en p nico
McNulty, Eric J.Article HBS-R1003LLeadership and People ManagementCuando explota una bomba en una estación de tren en Boston, el equipo ejecutivo de una empresa de servicios financieros a través de la calle se hunde en modo de crisis. Nadie está preparado para la solicitud de la ciudad para utilizar el vestíbulo de la empresa como un centro de clasificación y depósito temporal. El instinto del CEO es decir que sí, pero como su equipo de debate las consecuencias - cuestiones de responsabilidad, el efecto sobre l...Starting at €8.20