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El sí institucional: la entrevista HBR a Jeff Bezos
Bezos, Jeff; Kirby, Julia; Stewart, Thomas A.Article HBS-R0710CLeadership and People ManagementDesde su fundación, en 1995, de Amazon.com audaces a menudo han dejado observadores rascándose la cabeza, si no es la predicción de la desaparición de la empresa. ¿Por qué abrir una plataforma minorista propietaria efectiva a la competencia de los vendedores de terceros? ¿Por qué herramientas de maquillaje que Amazon desarrollados para su propio uso a disposición de otros desarrolladores de sitios web? (¿Por qué, para el caso, colocar comentarios...Starting at €8.20
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Institutional Yes: The HBR Interview with Jeff Bezos
Bezos, Jeff; Kirby, Julia; Stewart, Thomas A.Article HBS-R0710C-ELeadership and People ManagementSince its founding, in 1995, Amazon.com's bold moves have often left observers scratching their heads, if not predicting the company's demise. Why open up an effective proprietary retail platform to competition from third-party sellers? Why make tools that Amazon developed for its own use available to other website developers? (Why, for that matter, post negative reviews of your products?) Two HBR editors interviewed Bezos, the founder and CEO, t...Starting at €8.20
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Cisco ve el futuro
Chambers, John; Fryer, Bronwyn; Stewart, Thomas A.Article HBS-R0811DLeadership and People ManagementDurante sus casi 14 años al frente del gigante de redes Cisco Systems, Chambers ha desarrollado una capacidad extraordinaria para las tendencias del mercado sentido mucho antes de que otros lo hagan. Predijo, por ejemplo, que la transmisión de voz podría ser libre mucho antes de que las redes de ordenadores, incluso podría llevarlo. Y Cisco fue uno de los primeros en pasar de los centros de llamadas de servicio al cliente basado en web. Ver el fu...Starting at €8.20
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Lessons from Toyota's Long Drive: A Conversation with Katsuaki Watanabe
Watanabe, Katsuaki; Stewart, Thomas A.; Raman, Anand P.Article HBS-R0707E-ELeadership and People ManagementLast December the Toyota Motor Corporation officially forecast that it would sell 9.34 million cars in 2007--which could make it the world's largest automaker. However, rapid growth and globalization have created many pressures for the company, and the strain of success is already beginning to show. Two HBR editors interviewed Toyota's president, Katsuaki Watanabe, and several top executives to learn about the strategies they're developing to cop...Starting at €8.20
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Lecciones de largo recorrido de Toyota
Watanabe, Katsuaki; Stewart, Thomas A.; Raman, Anand P.Article HBS-R0707ELeadership and People ManagementEn diciembre pasado, el Toyota Motor Corporation pronostica oficialmente que venderá 9,34 millones de coches en 2007 - lo que podría hacer la mayor automotriz del mundo. Sin embargo, el rápido crecimiento y la globalización han creado muchas presiones para la empresa, y la cepa del éxito ya está empezando a mostrar. Dos editores de HBR entrevistaron presidente de Toyota, Katsuaki Watanabe, y varios ejecutivos de alto nivel para aprender acerca de...Starting at €8.20
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The HBR Interview: Cisco Sees the Future
Chambers, John; Fryer, Bronwyn; Stewart, Thomas A.Article HBS-R0811D-ELeadership and People ManagementDuring his nearly 14 years at the helm of networking giant Cisco Systems, Chambers has developed an uncanny ability to sense market trends long before others do. He predicted, for instance, that voice transmission would become free long before computer networks could even carry it. And Cisco was one of the first to shift from call centers to web-based customer service. Seeing the future is essential for a company that must start developing a prod...Starting at €8.20