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Paramount Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021C-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20
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The Popcorn Predicament: Competition, Conflict and Buying Behaviour
Michael TaylorCase IVEY-9B12A021-ELeadership and People Management, MarketingThis B2B role-play case, with its six supplements, is a six part interaction between competing Original Equipment Manufacturers, Distributors and End Users, each with their own business priorities. It is an excellent case to explore organizational buying behaviour, the discipline of the selling process, and the management of sales resources (time) as an asset. It can be included in an introductory marketing course at the MBA or undergraduate leve...Starting at €8.20
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Pleasant Popcorn Processing Co.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021B-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20
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Premiere Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021D-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20
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Dependable Equipment Ltd.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021E-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20
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Perfect Popcorn Processing Co.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021A-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20
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Reliable Equipment Ltd.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021F-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20