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Wilderness Safaris: Ecotourism Entrepreneurship
Austin, James E.; Epler Wood, Megan; Leonard, Herman B.Case HBS-318040-EStrategyWilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business, it invests heavily in conservation efforts, both directly, with communities and governments, and with partners and competitors. It may be reaching saturation of the high-cost, high...Starting at €8.20
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Customer Lifetime Value Analysis (Spanish version)
Steenburgh, Thomas; Avery, JillCase HBS-519S01Marketingasset acquisition - attracting new customers to the firm, asset maximization - maximizing the value the firm extracts from each customer, and asset retention - retaining existing customers for the long term. The note gives students a foundation for analyzing marketing cases, as well as providing an analytical structure and process for completing a marketing plan. The note is accompanied by a free Excel worksheet which contains sample problems, p...Starting at €8.20
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Threats to the Global Market System: Ten Potential "Disruptors" of Global Capitalism
Bower, Joseph L.; Leonard, Herman B.; Paine, Lynn S.Book Chapter HBS-8617BC-EThe World Bank forecast for the year 2030 provides reason for optimism. The forces of global market capitalism seem to be gathering strength, and long-term prospects show reasonable economic growth. But there are also challenges. As we have already seen, the benefits of growth will not be evenly spread across countries--or even within countries--and collateral damage to the environment will be significant. Scarce resources will be consumed, and t...Starting at €8.20
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The Business Response: Five Views of the Role of Business in Ensuring a Viable Future for Market Capitalism
Bower, Joseph L.; Leonard, Herman B.; Paine, Lynn S.Book Chapter HBS-8619BC-EWhat should be done about the challenges facing market capitalism? And more specifically, what is the role of business in combating potential disruptors and ensuring the system's health and future viability? In this chapter, Harvard Business School professors Joseph Bower, Herman Leonard, and Lynn Paine examine four views that emerged from their discussion forums with prominent business leaders in Europe, East Asia, Latin America, and the United ...Starting at €8.20
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Inbound Marketing and Web 2.0 (Spanish version)
Steenburgh, Thomas; Avery, Jill; Dahod, NaseemCase HBS-510S08Marketingdeveloping market segmentation and targeting strategies to decide which customer to serve and which to turn away, configuring pricing strategies to align with the value delivery stream customers experience, and determining whether inbound marketing programs can generate enough scale or whether traditional outbound marketing methods need to be employed to accelerate growth.Starting at €8.20
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¡Promociónate!
Steenburgh, Thomas; Norton, Michael I.Case HBS-515S04MarketingLos ayuda a desarrollar un discurso de ascensor para su activo más importante - a sí mismos. Antes de clase, los estudiantes se les pide que entrevistar a un posible empleador y para desarrollar campos de ascensor preliminares. Una vez en clase, los estudiantes trabajan a través de un ejercicio que ayuda a definir sus campos de ascensor y comprender mejor varios principios clave de marketing. Conduce a una discusión interesante y estimulante.Starting at €8.20
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Commerce and Justice (Spanish version)
Austin, James E.; Leonard, Herman B.; Quinn, James W.Case HBS-312S08Business Ethics and Corporate Social Responsibilityhow to measure the impact of its social justice activities and how to export its values-based strategy abroad. Focuses on strategic management of a corporate social responsibility (CSR) program. The development of Timberland's innovative commerce and justice strategy sheds light on ways in which strategic alignment can provide energy, synergy, and resources critical to developing a successful CSR program within a for-profit company.Starting at €8.20
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Leadership Lessons from the Chilean Mine Rescue
Rashid, Faaiza; Edmondson, Amy C.; Leonard, Herman B.Article HBS-R1307K-EThree years ago, when a cave-in at the San Jose mine in Chile trapped 33 men under 700,000 metric tons of rock, experts estimated the probability of getting them out alive at less than 1%. Yet, after spending a record 69 days underground, all 33 were hoisted up to safety. The inspiring story of their rescue is a case study in how to lead in situations where the stakes, risk, and uncertainty are incredibly high and time pressure is intense. Today ...Starting at €8.20
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Target the Right Market (HBR Case Study and Commentary)
Avery, Jill; Steenburgh, ThomasArticle HBS-R1210K-EStrategySparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its strategy. Each segment has demonstrable advantages, but developing the product for and marketing to both segments simultaneously could pose big challenges. Is the argument against being "a...Starting at €8.20
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Absolute Return for Kids
Leonard, Herman B.; Epstein, Marc J.; Tritter, MelissaCase HBS-309036-EAbsolute Return for Kids [ARK] is a charity with strong financial support--what are the constraints on its growth and impact? ARK seeks to transform the lives of children who are victims of abuse, disability, illness and poverty. As one of the 50 largest fundraising charities in the United Kingdom, the organization's trustees wrestle with how to meet the needs of this vast and most vulnerable population through program expansion and delivery in E...Starting at €8.20