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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Younger Women at the Top (Spanish version)
Harvard Business ReviewArticle HBS-F0704CLeadership and People ManagementMore women than men at Fortune 1000 firms have reached executive officer positions in their 30s, 40s, and 50s--and they've done it faster. Still, nearly half of those companies lack female executive officers altogether.Starting at €8.20
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Service With a Very Big Smile (Spanish version)
Harvard Business ReviewArticle HBS-F0705CService and Operations ManagementNew research confirms that the bigger the employees' smiles, the happier the customers.Starting at €8.20
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Halting the Exodus After a Layoff (Spanish version)
Harvard Business ReviewArticle HBS-F0805JLeadership and People ManagementA new study shows that downsizing often prompts demoralized survivors to quit, which hinders efficiency and costs companies money. To add insult to irony, career-development programs are associated with even higher turnover after the ax falls. The researchers say that certain types of HR practices may help.Starting at €8.20
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Moving Mountains (Spanish version)
Harvard Business ReviewArticle HBS-R0301BLeadership and People ManagementWhat could be more fundamental to management, or more difficult, than motivating people? After all, a manager, by definition, is someone who gets work done through others. But how? A typical recipe for motivation calls for a mixture of persuasion, encouragement, and compulsion. Yet the best leaders, we suspect, need no recipe: They get people to produce great results by appealing to their deepest drives, needs, and desires. And so we discovered w...Starting at €8.20
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What's Wrong with Executive Compensation?: A Roundtable Moderated by Charles Elson (Spanish version)
Harvard Business ReviewArticle HBS-R0301ELeadership and People ManagementWhat's wrong with executive compensation, and what can we do about it? HBR and the University of Delaware's Center for Corporate Governance convened a roundtable of compensation experts last October on the university's campus in Newark, Delaware. The 12 panelists, from CEOs to investors, from the professionals who advise them to a chief justice who rules on their disputes, provided an extraordinary diversity of viewpoints. The panelists began by ...Starting at €8.20
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2003 HBR List: Breakthrough Ideas for Tomorrow's Business Agenda (Spanish version)
Harvard Business ReviewArticle HBS-R0304GThe events of this past year have prompted intense soul-searching in many quarters and led us, in this year's list of the best business ideas, to reassess some of the most basic assumptions about strategy, organizations, and leadership. We began by reconsidering the role of the leader. Discussions of leadership focus almost exclusively on the CEO. But attention also needs to be paid to the other people who make organizations work: the followers--...Starting at €8.20
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Duckworth Asset Management Inc.
Chuck GraceCase IVEY-9B09N021-EFinanceIn October 2008, the manager of client services at Duckworth Asset Management Inc. (Duckworth), an investment firm headquartered in St. John's, Newfoundland, was preparing for a briefing with Duckworth's vice-president of investments. The vice-president had been fielding several phone calls in the past few weeks, all from clients concerned about the significant drop in global financial markets. Since its June 2008 peak, Canada's S&P/TSX had dropp...Starting at €8.20
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Powershares Exchange-Traded Funds
Chuck Grace; Samir Haji RemtullaCase IVEY-9B10N020-EFinanceIn early January, 2009 the president of Invesco Trimark Ltd. (Invesco Trimark) was optimistic about the year ahead, particularly when compared to the perfect storm of 2008. That year saw global investment markets in turmoil, and Invesco Trimark's mutual fund assets had plummeted to almost half its value. The president and his team had spent nearly a year working and re-working a new product launch and by 2009 thought they had developed a unique a...Starting at €8.20
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Mary Spencer's Personal Financial Plan
Chuck GraceCase IVEY-9B12N012-EFinanceMary Spencer was putting the final touches on her personal financial plan before graduating from the Richard Ivey School of Business HBA program in spring 2012. Generally, Mary was happy with her plan. Her goals, investment policy statement, and financial budget all made perfect sense to her. However, she kept returning to one number — a 43 per cent tax rate! It did not seem fair that just when she started to make some serious income, she would h...Starting at €8.20