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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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An Intern's Dilemma (Spanish version)
Sucher, Sandra J.; Preble, MatthewCase HBS-616S11Business Ethics and Corporate Social ResponsibilityAn HBS student is asked by his employer to misrepresent himself during the course of his summer internship in order to obtain data from industry competitors.Starting at €8.20
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Anne Riley: Laid Off (Spanish Version)
Sucher, Sandra J.; Andrews, PhillipCase HBS-616S16Leadership and People ManagementEste caso describe la experiencia de Anne Riley, analista de capital privado de 28 años, que fue despedido en 2008. El caso explora las emociones que siente en todo el proceso y cómo se manejó la experiencia.Starting at €8.20
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Reading the Material (Spanish Version)
Sucher, Sandra J.Case HBS-618S06Knowledge and CommunicationEsta nota tiene por objeto los estudiantes de ayuda se preparan para el curso El líder moral. Dada la naturaleza única de los materiales utilizados en el curso (historia, literatura, biografía, autobiografía, obras de teatro, extractos filosóficas), se requiere un enfoque diferente a la lectura para los estudiantes para hacer el máximo uso de los materiales y diseños de clase.Starting at €8.20
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A Note on Moral Disengagement (Spanish version)
Sucher, Sandra J.; Moore, CeliaCase HBS-620S11Business Ethics and Corporate Social ResponsibilityMoral disengagement is a process that enables people to engage in negative behaviors, from small misdeeds to great atrocities, without believing that they are causing harm or doing wrong. When Conrad Black, the fallen Canadian mogul convicted of multiple counts of fraud and obstruction of justice, claims that he "would never dream of committing a crime in a thousand years," moral disengagement is what allows him to make that claim and believe it....Starting at €8.20
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Where Are You on Your Journey?: Becoming the Great Boss You Want to Be
Hill, Linda A.; Lineback, KentBook Chapter HBS-7308BC-EStrategyAre you a good boss, striving to become a great one? According to authors Linda Hill and Kent Lineback, becoming a great boss is a journey of years-not weeks or months-that requires you to master three imperatives: manage yourself, manage your network, anStarting at €8.20
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I'm the Boss!: Don't Depend on Your Formal Authority-Why Recognizing the Benefits and Pitfalls of Power Is Essential to Being a Great Boss
Hill, Linda A.; Lineback, KentBook Chapter HBS-7310BC-EKnowledge and CommunicationMany managers take an authoritarian "do this, do that" approach with their people-not necessarily because they want to be controlling, but because they believe exercising authority is the most efficient way to get results. What approach do you take with the people you manage? In this chapter, authors Linda Hill and Kent Lineback explore the nature of formal authority-what it is, the common misconceptions about it, what its limitations are, and wh...Starting at €8.20
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Can People Trust You?: Influence Begins with Trust-Why Earning the Trust of Others Is Key to Becoming a Great Boss
Hill, Linda A.; Lineback, KentBook Chapter HBS-7315BC-EKnowledge and CommunicationWhat's it like to work for you? How do people experience you, especially in tense situations? Do they know they'll be treated fairly, supportively, and with respect? Or are they always on their guard, wondering how you'll respond to everyday problems? In this chapter, authors Linda Hill and Kent Lineback explain why the kind of person you are directly affects the people you manage-the quality of the work they do, their level of care and commitmen...Starting at €8.20
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Understand the Reality of Your Organization: You Need Influence to Make Your Team Effective-Why Engaging the Larger Organization Is Imperative to Becoming a Great Boss
Hill, Linda A.; Lineback, KentBook Chapter HBS-7316BC-EStrategyHow savvy are you about organizations? If you're naturally inclined to seek out partners and create coalitions, you're lucky, because the failure to work effectively in organizations can derail your journey to becoming a great boss. In this chapter, authoStarting at €8.20
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Define the Future: Manage for a World of Change-Why Leading Toward the Future Is Imperative to Becoming a Great Boss
Hill, Linda A.; Lineback, KentBook Chapter HBS-7322BC-EStrategyDo you and the people you lead know where you're going? Have you defined a clear purpose and the goals you must achieve along the way? Do you keep your purpose and goals constantly in mind as you carry out your everyday work? Leading toward the future isStarting at €8.20