This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Rand Fishkin at Moz (B)
Eisenmann, Thomas R.Case HBS-820003-EEntrepreneurshipHow will managers at Moz cope with the failure of their product line expansion strategy? B case to 820002 In 2016, senior management at Moz, a venture capital-backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had originally focused only on search engine optimization (SEO) software. Aiming ...Starting at €5.74
-
Rand Fishkin at Moz (C)
Eisenmann, Thomas R.Case HBS-820004-EEntrepreneurshipHow will managers at Moz cope with the failure of their product line expansion strategy? C case to 820002 In 2016, senior management at Moz, a venture capital-backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had originally focused only on search engine optimization (SEO) software. Aiming ...Starting at €5.74
-
Baroo (A): Pet Concierge
Eisenmann, Thomas R.; Ma, Susie L.Case HBS-820011-EEntrepreneurshipBaroo CEO Lindsay Hyde was facing unrest from the board of her pet services startup in August 2017. One board member (and lead investor) was alarmed that Baroo's growth was slowing while it's appetite for funding was accelerating. Hyde wanted to hit the gas and continue expanding to new cities, which meant she needed to raise venture capital. How could she convince the board and potential investors that the business opportunities were too good to...Starting at €8.20
-
Baroo (B)
Eisenmann, Thomas R.; Ma, Susie L.Case HBS-820026-EEntrepreneurshipBaroo CEO Lindsay Hyde must secure venture capital funding if she wants to save her pet services startup. If she is unable to finance a series A, she will need to sell or shut down.Starting at €5.74
-
Anthony Soohoo: Retrospection on Dot & Bo
Eisenmann, Thomas R.; Ciechanover, Allison M.; Gonzalez, GeorgeCase HBS-820037-EEntrepreneurshipA founder looks back at the issues at play in the final year of failed furniture e-commerce startup, Dot & Bo. He shares his perspective and learnings in the aftermath.Starting at €8.20
-
Google Inc. (Abridged) (Spanish Version)
Edelman, Benjamin; Eisenmann, Thomas R.Case HBS-910S16StrategyDescribe la historia de Google, modelo de negocio, estructura de gobierno, la cultura corporativa, y los procesos para la gestión de la innovación. Los comentarios recientes iniciativas estratégicas de Google y las amenazas que suponen para Yahoo, Microsoft y otros. Google le pregunta qué debe hacer a continuación. Una opción es mantener la concentración en la competencia principal de la compañía, es decir, el desarrollo de soluciones de búsqueda...Starting at €8.20
-
Skyhook Wireless (Spanish version)
Ghosh, Shikhar; Eisenmann, Thomas R.Case HBS-817S09EntrepreneurshipTed Morgan, the founder of Skyhook Wireless just received a call from Steve Jobs of Apple asking for a meeting. Ted must decide how to prepare for a meeting that could finally give Skyhook an anchor customer. Ted and his team have worked for three years to build a new approach to location based services that uses WiFi rather than the well-established satellite based GPS technology. Skyhook's approach is more accurate than GPS in urban areas and, ...Starting at €8.20
-
Google Inc. (Spanish version)
Edelman, Benjamin; Eisenmann, Thomas R.Case HBS-910S15StrategyThe case 'Google Inc.' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. It reviews Google's recent strategic initiatives and the threats they pose to Yahoo!, Microsoft, and others. It also asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertisi...Starting at €8.20
-
Staged Solution to the Catch-22
Hagiu, Andrei; Eisenmann, Thomas R.Article HBS-F0711B-EStrategyCompanies looking to launch a two-sided platform--between, for example, credit card users and merchants or search engine users and advertisers--must overcome the reluctance of one side to sign on until it's confident the other side will be well populated. It's a common business quandary, but Google and Charles Schwab both found a way around it.Starting at €8.20
-
Managing Networked Businesses: Summary Module
Eisenmann, Thomas R.Teaching Note HBS-808003-EStrategyInstructor's guide - not available for classroom use. Offers pedagogical guidance for instructors teaching the summary module of Managing Networked Businesses, an elective course described in "Managing Networked Businesses: Course Overview for Educators." Also describes how the module materials can be adapted for use in an existing course on strategy, marketing, entrepreneurship, technology management, information systems, economics, or e-commerc...Starting at €0.00