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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Ackman versus the Board (Spanish version)
Palepu, Krishna G.; Srinivasan, Suraj; Weber, JamesCase HBS-112S08Accounting and ControlAfter 15 years of great performance, Target's faltering performance during an economic downturn led an activist shareholder to initiate a proxy fight. Target Corporation, the second-largest discount store retailer in the U.S., had competed successfully against industry leader Walmart for years by promoting an upscale discount shopping experience in comparison to Walmart's focus on low prices. This strategy worked well for Target in good economic ...Starting at €8.20
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Estrategia y gobierno en Yahoo! Inc.
Palepu, Krishna G.; Srinivasan, Suraj; Lane, David; Cornell, Ian McKownCase HBS-112S10Accounting and ControlYahoo! se enfrenta a una serie de desafíos de gobernabilidad y estratégicos a finales de 2011, ya que trata de competir con rivales como Google y encontrar maneras de monetizar sus vínculos accionariales y de negocios con Alibaba Group en China y Yahoo! Japón. La compañía ahora está valorada en casi la mitad de la oferta que Microsoft había hecho en su oferta de adquisición en 2008. La profundidad del desafío es subrayada por el CEO frecuentes ca...Starting at €8.20
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Alibaba se vuelve una empresa pública (B)
Palepu, Krishna G.; Srinivasan, Suraj; Wang, Charles C.Y.; Lane, DavidCase HBS-116S12Accounting and ControlActualización sobre evolución de la acción de Alibaba Group y eventos relacionados en el año siguiente su reunión de septiembre 2014 IPO.Starting at €5.74
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Radically Simple IT (Spanish version)
Upton, David M.; Staats, Bradley R.Article HBS-R0803JInformation Technologiesthe difficulty and expense of mapping out all requirements before a project starts because people often cannot specify everything that they need beforehand; the other unanticipated needs that almost always arise once a system is in operation; and the tricky task of persuading people to use and "own" it. Japan's Shinsei Bank emerged during the authors' research as a standout among the companies applying the path-based method. The firm designed, b...Starting at €8.20
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Lean Knowledge Work
Staats, Bradley R.; Upton, David M.Article HBS-R1110G-EService and Operations ManagementMany manufacturing companies and some service firms have reaped considerable benefits by applying variations of the Toyota Production System, a method for making operations "lean" through relentless efforts to increase quality and efficiency and eliminate waste. But conventional wisdom holds that lean principles don't lend themselves to knowledge work, which involves judgment and expertise, not the sorts of repetitive, easily specified tasks foun...Starting at €8.20
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A Short-Seller Crashes the Party (HBR Case Study and Commentary)
Srinivasan, SurajArticle HBS-R1312L-EKnowledge and CommunicationTerranola is a wildly successful company with a market cap of $8.1 billion. Its product, the Express granola-bar-making machine, is on kitchen counters across North America, and market analysts suggest that household penetration of Express machines could triple. Then Jeremiah Hughes, a well-known hedge fund manager and short-seller, starts making public comments suggesting that the company is overrated. Its managers debate how best to respond. Th...Starting at €8.20
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A Short-Seller Crashes the Party (Commentary for HBR Case Study)
Srinivasan, SurajArticle HBS-R1312Z-ETerranola is a wildly successful company with a market cap of $8.1 billion. Its product, the Express granola-bar-making machine, is on kitchen counters across North America, and market analysts suggest that household penetration of Express machines could triple. Then Jeremiah Hughes, a well-known hedge fund manager and short-seller, starts making public comments suggesting that the company is overrated. Its managers debate how best to respond. Th...Starting at €8.20
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Financial Accounting Reading: Shareholders' Equity, Debrief Slides
Srinivasan, SurajCase HBS-5077-EAccounting and ControlPowerPoint slides for reading #5075.Starting at €8.20
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Finance Reading: Corporate Governance, Teaching Note
Coates, John; Srinivasan, SurajTeaching Note HBS-5210-EFinanceTeaching note for 5209.Starting at €0.00