This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
-
Florida Power & Light's Quality Improvement Program (Spanish Version)
Hart, Christopher W.L.; Livingston, JoanCase HBS-604S06Service and Operations ManagementDescribe el esfuerzo exitoso de una importante compañía de electricidad para instituir un programa integral de mejora de la calidad en toda la organización. Diseñado para ser utilizado en un análisis comparativo de los esfuerzos de mejora de la calidad descrito en Paul Revere Insurance Co. (A). Los estudiantes aprenden que no hay una sola manera "correcta" para construir el concepto de defecto de prevención en una organización (como el que defien...Starting at €8.20
-
The Money Back Guarantee (A) (Spanish version)
Hart, Christopher W.L.Case HBS-604S08Discusses a large overnight express company, which guarantees its service, and which has created a major headache for one of its customers. The problem exposes deficiencies in its service and in the guarantee it has advertised heavily. A formal complaint is made to the CEO. From the CEO's perspective, students must confront a variety of issues related to the problem.Starting at €8.20
-
Federal Express: The Money Back Guarantee (B) (Spanish Version)
Hart, Christopher W.L.Case HBS-608S13Service and Operations ManagementVéase el caso (A).Starting at €5.74
-
Federal Express: The Money Back Guarantee (D) (Spanish Version)
Hart, Christopher W.L.Case HBS-608S15Service and Operations ManagementVéase el caso (A).Starting at €5.74
-
Singapore Airlines (A) (Spanish Version)
Hart, Christopher W.L.; Lytle, Lucy N.Case HBS-604S05Service and Operations ManagementLa nueva competencia ha dado lugar a dudas acerca de la excelente reputación de Singapore Airlines para servicios en vuelo. La clave para mantener o mejorar el servicio es la actitud y aptitud de los tripulantes de cabina. La compañía ahora descubre que puede haber problemas en este grupo. Esta es una versión reescrita de los casos anteriores por D. D. Wyckoff.Starting at €8.20
-
Preem (A)
Becker, Bo; Lobb, Annelena; Sesia, AldoCase HBS-213008-EFinanceHigh yield bond fund Proventus Capital Partners (PCP) has invested in underwater bonds issued by Preem, a large oil refinery. As maturity approaches, in the midst of a financial crisis, Preem appears unlikely to be able to refinance. Meanwhile, Preem has a complicated multi-currency capital structure with senior, secured bank loans and junior bonds. PCP has to decide whether to push for bankruptcy in a European court, or for out of court renegoti...Starting at €8.20
-
Buffett's Bid for Media General's Newspapers, Teaching Note
Esty, Benjamin C.; Lobb, AnnelenaTeaching Note HBS-215067-EFinanceTeaching note for 213142.Starting at €0.00
-
China Novartis Institute for Biomedical Research: Building a sustainable, globally integrated research enterprise, Teaching Plan
Sato, Vicki L.; Lobb, AnnelenaTeaching Note HBS-613103-ETeaching Plan for 612048.Starting at €0.00
-
Zappos.com 2009: Clothing, Customer Service, and Company Culture, Teaching Plan
Frei, Frances X.; Lobb, AnnelenaTeaching Note HBS-614021-EService and Operations ManagementTeaching Plan for 612701.Starting at €0.00