This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
-
Estimating Cisco's Future Cash Flows (Spanish Version)
Hubert Pun; Salar GhamatCase IVEY-9B16ES022Decision AnalysisIn March 2016, an investor wanted to evaluate the strategy and stability of Cisco Systems, Inc. by using historical income statements to predict future cash flows. He knew that he might be able to use time series analysis to evaluate the company’s performance in the near future, but he was unsure how to proceed if the historical data would not be predictive of the future performance. In particular, the investor wondered, how would he determine th...Starting at €8.20
-
Iloof: Expanding from Online to Offline Channels
Yi Liao; Jing Chen; Hubert Pun; Jun LiCase IVEY-9B20D014-EEntrepreneurship, Service and Operations Management, StrategyIloof Technology Co. Ltd. was a Chinese start-up high-technology company at the forefront of the smart water bottle market, one of the newest sectors in the reusable water bottle industry. Smart bottles or cups, also known as interactive water bottles, were technologically advanced devices that had wireless communication capabilities to connect with electronic devices, such as smart phones. They also helped record and optimize the user’s water in...Starting at €8.20
-
JD: E-invoice with Blockchain
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiCase IVEY-9B20M047-EStrategyJingdong (JD), the leading innovation-driven e-commerce company and retail infrastructure service provider in China, had rapidly expanded its enterprise procurement market. In the process, however, it faced major issues related to poor customer experience, the high cost of risk control for the value-added tax (VAT), and inefficient invoice management. In early 2018, JD (the supplier of invoices) collaborated with the China Pacific Insurance (Grou...Starting at €8.20
-
Florida Power & Light's Quality Improvement Program (Spanish Version)
Hart, Christopher W.L.; Livingston, JoanCase HBS-604S06Service and Operations ManagementDescribe el esfuerzo exitoso de una importante compañía de electricidad para instituir un programa integral de mejora de la calidad en toda la organización. Diseñado para ser utilizado en un análisis comparativo de los esfuerzos de mejora de la calidad descrito en Paul Revere Insurance Co. (A). Los estudiantes aprenden que no hay una sola manera "correcta" para construir el concepto de defecto de prevención en una organización (como el que defien...Starting at €8.20
-
The Money Back Guarantee (A) (Spanish version)
Hart, Christopher W.L.Case HBS-604S08Discusses a large overnight express company, which guarantees its service, and which has created a major headache for one of its customers. The problem exposes deficiencies in its service and in the guarantee it has advertised heavily. A formal complaint is made to the CEO. From the CEO's perspective, students must confront a variety of issues related to the problem.Starting at €8.20
-
Federal Express: The Money Back Guarantee (B) (Spanish Version)
Hart, Christopher W.L.Case HBS-608S13Service and Operations ManagementVéase el caso (A).Starting at €5.74
-
Federal Express: The Money Back Guarantee (D) (Spanish Version)
Hart, Christopher W.L.Case HBS-608S15Service and Operations ManagementVéase el caso (A).Starting at €5.74
-
Singapore Airlines (A) (Spanish Version)
Hart, Christopher W.L.; Lytle, Lucy N.Case HBS-604S05Service and Operations ManagementLa nueva competencia ha dado lugar a dudas acerca de la excelente reputación de Singapore Airlines para servicios en vuelo. La clave para mantener o mejorar el servicio es la actitud y aptitud de los tripulantes de cabina. La compañía ahora descubre que puede haber problemas en este grupo. Esta es una versión reescrita de los casos anteriores por D. D. Wyckoff.Starting at €8.20
-
Transfer Value of Soccer Players
Hubert Pun; Philip KimCase IVEY-9B16E030-ECorporate Governance, StrategyIn 2016, a soccer fan closely followed the scores, standings, and transfers of players in the European soccer leagues. Having witnessed countless exchanges of players from one team to another, she wondered about the factors that team managers considered when determining the players’ market values. She gathered data on 77 notable soccer players in an effort to better understand the essential factors that made the players valuable. Could she use th...Starting at €8.20