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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Ethical Leadership Then and Now
W. Glenn Rowe; Nicole Davey MakrisArticle IVEY-9B15TF05-ELeadership and People ManagementToday’s business leaders are scrutinized like never before, and not just for their ability to lead organizations to financial success. The pressure is on for CEOs to adhere to accepted values. Thanks to social media, leadership behaviour is constantly monitored by a public ready to share news of transgressions. As a result, the price for departing from expected behaviour is steep for both leaders and organizations. But does following the standard...Starting at €8.20
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Starbucks, Howard Schultz, and the Trump Effect
W. Glenn Rowe; Ken MarkCase IVEY-9B19M117-EStrategyAfter the former chief executive officer (CEO) of U.S.-based Starbucks started to voice his political opinions in September 2016, both Starbucks and the CEO faced backlash. As the CEO and former chairman of a large company, he may have felt entitled to voStarting at €8.20
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Florida Power & Light's Quality Improvement Program (Spanish Version)
Hart, Christopher W.L.; Livingston, JoanCase HBS-604S06Service and Operations ManagementDescribe el esfuerzo exitoso de una importante compañía de electricidad para instituir un programa integral de mejora de la calidad en toda la organización. Diseñado para ser utilizado en un análisis comparativo de los esfuerzos de mejora de la calidad descrito en Paul Revere Insurance Co. (A). Los estudiantes aprenden que no hay una sola manera "correcta" para construir el concepto de defecto de prevención en una organización (como el que defien...Starting at €8.20
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The Money Back Guarantee (A) (Spanish version)
Hart, Christopher W.L.Case HBS-604S08Discusses a large overnight express company, which guarantees its service, and which has created a major headache for one of its customers. The problem exposes deficiencies in its service and in the guarantee it has advertised heavily. A formal complaint is made to the CEO. From the CEO's perspective, students must confront a variety of issues related to the problem.Starting at €8.20
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Federal Express: The Money Back Guarantee (B) (Spanish Version)
Hart, Christopher W.L.Case HBS-608S13Service and Operations ManagementVéase el caso (A).Starting at €5.74
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Federal Express: The Money Back Guarantee (D) (Spanish Version)
Hart, Christopher W.L.Case HBS-608S15Service and Operations ManagementVéase el caso (A).Starting at €5.74
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Singapore Airlines (A) (Spanish Version)
Hart, Christopher W.L.; Lytle, Lucy N.Case HBS-604S05Service and Operations ManagementLa nueva competencia ha dado lugar a dudas acerca de la excelente reputación de Singapore Airlines para servicios en vuelo. La clave para mantener o mejorar el servicio es la actitud y aptitud de los tripulantes de cabina. La compañía ahora descubre que puede haber problemas en este grupo. Esta es una versión reescrita de los casos anteriores por D. D. Wyckoff.Starting at €8.20
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Goodwill Industries of Greater Grand Rapids
W. Glenn Rowe; Tony FrancoliniCase IVEY-9B10M081-EEntrepreneurship, StrategyThe president and chief executive officer (CEO) of Goodwill Industries of Greater Grand Rapids Inc. (Goodwill) was analyzing a staff proposal to begin selling donated books online. Her initial response to the proposal had been to approve the idea without any reservation; however, some pointed questions raised during discussion at a recent board meeting caused her to revisit her support for the project. The CEO determined that to make a thoughtful...Starting at €8.20
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Hillberg & Berk: Aiming to Sparkle in the Designer Jewellery Business
W. Glenn Rowe; Selena Shannon PritchardCase IVEY-9B17M040-EEntrepreneurship, StrategyFounded by an entrepreneur in 2007, Hillberg & Berk was a successful Canadian company in the affordable designer jewellery industry. After being funded through the Dragons’ Den television show in 2009, the entrepreneur and her team grew the company to achieving more than $10 million in annual sales. The company had focused its growth in its home province of Saskatchewan and into the neighbouring province of Alberta, but in late 2016, it faced a t...Starting at €8.20