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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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The Maple Lane Driveway Paving Project
Scott, EstherCase HBS-HKS449-EThis brief case narrative tells the story of how a few people managed to wring consensus from over 40 of their neighbors on repaving a shared driveway. While there was general agreement that the driveway, which ran behind their buildings, was in poor shape, there was little impetus to do something about it, in large part because of the daunting task of organizing a large and disparate group of residents, who had hitherto shown little interest in...Starting at €8.20
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Taking a Therapeutic Approach to Juvenile Offenders: The "Missouri Model"
Garcia-Rios, Patricia; Scott, Esther; Boatright Wilson, JulieCase HBS-HKS104-ELeadership and People ManagementThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. In the early 1970s, the Missouri Division of Youth Services (DYS) took its first steps toward radically changing the way it dealt with youthful offenders remanded to its custody. For years, like most states, it had incarcerate...Starting at €8.20
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The "Three Strikes" Law in California (Sequel): The Impact
Donahue, John D.; Scott, EstherCase HBS-HKS113-EStrategyThis sequel is the second part of this three part case. The main case (case 1908.0) provides background on the California three strikes law, and then briefly describes the proponents and opponents of the ballot measure, and the arguments each side put forward. The next two parts can be read sequentially in class. This brief sequel summarizes the impact of the ballot initiative-which was overwhelmingly approved by voters-on both the state priso...Starting at €8.20
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Jailing Kids for Cash in Pennsylvania (Supplement)
Donahue, John D.; Scott, EstherCase HBS-HKS114-EStrategyThis supplement is the third part of a three part case. The main case (case 1908.0) provides background on the California three strikes law, and then briefly describes the proponents and opponents of the ballot measure, and the arguments each side put forward. The sequel and supplement can be read sequentially in class. The brief sequel summarizes the impact of the ballot initiative-which was overwhelmingly approved by voters-on both the state...Starting at €8.20
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Same Bed, Different Dreams': The China-Singapore Suzhou Industrial Park (A)
Scott, Esther; Thomas, JohnCase HBS-HKS187-EEconomicsIn February 1994, top officials from China and Singapore signed a landmark partnership agreement to develop a massive new industrial park and residential community in the city of Suzhou in China. The ambitious project, modeled after Singapore's highly successful industrial-residential parks, would provide not only jobs for hundreds of thousands of people, but homes and community facilities as well. The agreement between the partners also called f...Starting at €8.20
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Keeping a Campaign Promise: George W. Bush and Medicare Prescription Drug Coverage (Epilogue)
Scott, Esther; Porter, RogerCase HBS-HKS209-EStrategyIn January 2003, President George W. Bush was finalizing a groundbreaking proposal for Medicare, the federal health insurance program for the elderly. Under the terms of the plan, Medicare would offer a major new benefit: prescription drug coverage-a long-sought but elusive goal for seniors and their advocates. By any measure, this would seem a surprising initiative coming from a politically conservative White House. If approved by Congress, the ...Starting at €8.20
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Revisiting Gang Violence in Boston
Scott, Esther; Zimmerman, PeterCase HBS-HKS329-EStrategyOn the night of November 28, 2006, Reverend Jeffrey Brown, a Baptist minister and co-founder of the Ten Point Coalition in Boston, Massachusetts, received bad news: 20-year-old Jahmol Norfleet, a leader in one of Boston's warring gangs, had been shot and killed near his home. Norfleet's death did not simply represent one more grim statistic in a year marred by gang violence in Boston: it threatened to undo a fragile truce between two gangs that h...Starting at €8.20
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"Broadmoor Lives": A New Orleans Neighborhood's Battle To Recover from Hurricane Katrina (B)
Leonard, Herman; Lee, Henry; Fung, Archon; Scott, EstherCase HBS-KS1049-ESupplement case for KS1016.Starting at €5.74
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"Broadmoor Lives": A New Orleans Neighborhood's Battle To Recover from Hurricane Katrina (Sequel)
Leonard, Herman; Lee, Henry; Scott, EstherCase HBS-KS1058-EOn January 11, 2006, residents of New Orleans's Broadmoor neighborhood, which still bore the deep scars left by Hurricane Katrina, were shocked by the headlines in The Times-Picayune. The Urban Planning Committee of a mayoral commission charged with developing a reconstruction plan for the hurricane-ravaged city had proposed giving hard-hit neighborhoods like Broadmoor four months to prove that they were still viable and, hence, worth rebuilding...Starting at €8.20