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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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TEC Edmonton and TusStar Joint Innovation: An Entrepreneurial Match
Haibo Hu; Chunbing Mao; Phillp Swallow; William Wei; Bruce Thomson; Meiju FeiCase IVEY-9B20M082-EEntrepreneurship, StrategyIn 2017, the successful Canadian innovation center TEC Edmonton initiated a joint venture with TusStar, an important Chinese accelerator, and found itself in the middle of a debate about the challenges and opportunities of Chinese investment in Canada’s technology sector. Both organizations were unique collaborations among industry, academia, and government. This joint initiative had added significance because of the implications for these stakeh...Starting at €8.20
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TEC Edmonton and TusStar Joint Innovation: An Entrepreneurial Match - Teaching Note
Haibo Hu; Chunbing Mao; Phillp Swallow; William Wei; Bruce ThomsonTeaching Note IVEY-8B20M082-EStrategyTeaching note for product 9B20M082.Starting at €0.00
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JD.Com: Responding to a CEO Crisis
Lu Zhang; William Wei; Yanming Liao; Jieyan Song; Yi WuCase IVEY-9B20M018-EStrategyIn August 2018, the founder and chief executive officer of JD.com, one of China’s largest e-commerce sites, was accused of sexual assault and was arrested. He denied wrongdoing and was released less than a day later. One week after his return to China, JD.com’s share value hit a 19-month low. In November 2018, the company announced that its customer base had shrunk for the first time since 2014. The impact from the investigation into the alleged ...Starting at €8.20
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Nestlé: Iniciativa de agricultura sustentable
Reinhardt, Forest L.Case HBS-706S38suizo de la alimentación Nestlé gigantes intentos para mejorar el rendimiento de sus proveedores de productos agrícolas a la calidad de levantar, bajar los costos, y contribuyen al desarrollo sostenible. Sus iniciativas se centran en primer lugar en el café, el cacao y la leche. directivos de Nestlé afirman que las iniciativas ofrecen beneficios tanto privados (mejor calidad y menores costos para la empresa) y los beneficios sociales (mayores ing...Starting at €8.20
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Launching Prius (Spanish version)
Reinhardt, Forest L.; Yao, Dennis; Egawa, MasakoCase HBS-712S03StrategyIn 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the importance of the Prius in Toyota's overall product strategy and explores issues ranging from market structure to competitive advantage and competitive dynamics.Starting at €8.20
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Duke Energy y el Renacimiento Nuclear
Vietor, Richard H.K.; Reinhardt, Forest L.Case HBS-717S05EconomicsPara maximizar su eficacia, los casos de color deben imprimirse en color. Duke Energy, una empresa eléctrica de propiedad del inversor estadounidense, se enfrenta a miles de millones de dólares de decisiones sobre su mezcla de combustible futuro. En particular, sus líderes están considerando la construcción de nueva capacidad nuclear. Si esto es razonable depende, entre otras cosas, sobre el crecimiento de la demanda, los costos de capital, los p...Starting at €8.20
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CME Group (Spanish version)
Reinhardt, Forest L.; Weber, JamesCase HBS-718S03EconomicsEl caso describe el CME Group, bolsa de productos más grande del mundo, los futuros y opciones sobre futuros, la historia, la regulación y las decisiones estratégicas de la empresa enfrentó. CME Group se formó a partir de los intercambios más antiguas y conocidas en el mundo. Los operadores en el intercambio compran y venden contratos con el fin de cubrir el riesgo o especular sobre las tendencias de los precios futuros. En las últimas décadas el...Starting at €8.20
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I-Star: Expanding in North America
William Wei; Xiaohua Yang; Roger Chen; Kimberley Howard; Stanley KwongCase IVEY-9B12M041-EInformation Technologies, Marketing, StrategyThe president of I-Star America, Inc. and vice-president of I-Star Corporation reflected on the success of I-Star in the Chinese and Japanese IT markets and the challenges of increasing market share in North America, one of the largest markets in the world. I-Star was expected to grow about 30 per cent in the next few years, and the president considered whether the strategy used in Japan could be applied to North America.Many Chinese firms that e...Starting at €8.20
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Pactera's Expansion in the United States
Dezhi Chen; Xiaohua Yang; William Wei; Tingting Guo; James A. Brownson; Walter PetruskaCase IVEY-9B15M063-EStrategyIn 2012, Pactera, a China-headquartered IT service firm, went public on the NASDAQ. In 2014, it was taken private by a consortium led by the U.S.-based global investment and advisory firm Blackstone. This accelerated the firm’s expansion in the U.S. market and its plans to move up the value chain. Pactera’s executive vice-president must formulate and implement the right strategy in order to continue its success in the U.S. market, gain access to ...Starting at €8.20