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SWISSBO: Strategic Risk or Opportunity?
Mary M. Crossan; R. ChandrasekharCase IVEY-W34743-EEntrepreneurship, StrategyIn March 2021, the wholesale distributor of home décor products SBO Distributors Ltd. (or SWISSBO), based in Vancouver, Canada, was considering an opportunity for strategic analysis. The firm was at a crossroads in light of the COVID-19 pandemic. The pandemic had led to a setback in the company’s revenues and margins—seemingly, a temporary setback. The wholesaler was now facing a make-or-break dilemma that involved a new growth opportunity to mov...Starting at €8.20
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The Launching of the Super Bock Mini (A). Market Studies in the Food Industry
Martins, Ramiro; Porfírio, Mario; Vilares Morgado, AndréCase AESE-M-A-686(I)-EMarketingThis case is divided into two parts, A and B. The first should be given to the students for preliminary study, while the second should be kept for class distribution.In the first part the situation is placed in context and described. The qualitative and quantitative market studies are presented, as well as the four proposed decisions. In the second part of the case we find an additional study, the ?Conjoint Analysis?, which allows an evaluation o...Starting at €8.20
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Vêgê (A) - Brand Repositioning in the Food Industry
Martins, Ramiro; Mendo, Susana; Vilares Morgado, AndréCase AESE-M-A-876(I)-EMarketingThe case studies the positioning of a brand within the food oils and fats industry, the business area of Sovena Consumer Goods, S,A. and the events occur in Portugal in 2006. The main character in the case, marketing manager Luis Pereira Santos, is faced with the necessity of taking a decision about the repositioning of one of the brands, VêGê oil. The case illustrates the principles of marketing positioning and presents two tools available to th...Starting at €8.20
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The North West Company: Cross-enterprise Strategy
Stephen R. Foerster; Mary M. Crossan; James E. Hatch; Ken MarkCase IVEY-9B07M047-EEntrepreneurship, StrategyThe North West Company cases allow students to take a cross-enterprise leadership approach in looking at the dilemma facing the president and chief executive officer of The North West Company (North West), a food and general merchandise retailer operating primarily in Northern Canada. In early 2003, North West had negotiated a master franchisor agreement with Giant Tiger Stores Limited (Giant Tiger) with the objective of opening stores west of Wi...Starting at €8.20
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Apple A
Mary M. Crossan; William T. WatsonCase IVEY-9B12M027-EEntrepreneurship, Leadership and People Management, StrategyThe Apple A and B cases provide two different perspectives on the evolution of the computer and electronics firm Apple and are designed to evoke debate about models of strategy, organization, and leadership. The A case presents the story of Apple from a hindsight rational analytic perspective in which students are able to apply a variety of models about strategy, organization, leadership, and innovation. The B case presents a more nuanced, critic...Starting at €8.20
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Olympic Selection: Character, Competence, and Commitment
Mary M. Crossan; Ciaran McGovernCase IVEY-9B17C030-ELeadership and People ManagementIn the lead-up to the 2016 Rio Summer Olympics, the coach of the Canadian men’s volleyball team needed to make a final decision about the team’s composition. Although the core eight players had already been selected, the difficult decisions involved choosing the supporting cast of four players from a list of seven players being considered. His decision would directly impact the team's performance at the Olympics but would also leave an imprint on...Starting at €8.20
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Louis Vuitton
Mary M. Crossan; Manu MahbubaniCase IVEY-9B13M022-EStrategyLouis Vuitton, the flagship group within Moët Hennessy Louis Vuitton (LVMH), had contributed to the stellar growth of the group in 2010 and 2011. But, there were clouds on the horizon. Was the recent growth sustainable? What steps should Louis Vuitton take to address upcoming challenges? This case takes the student through the challenges a global company faces as it tries to grow a business that is based on one of the most valued high-end brands ...Starting at €8.20
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Apple B
Mary M. Crossan; William T. WatsonCase IVEY-9B12M028-EEntrepreneurship, Leadership and People Management, StrategyThis case is a supplement to Apple A.Starting at €8.20
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A Not So Rosy Situation: Bill Aziz's Challenge at White Rose Crafts and Nursery Sales Limited
Mary M. Crossan; Gerard Seijts; Ken MarkCase IVEY-9B07M053-EEntrepreneurship, StrategyIn late November 2002, halfway through the vital Christmas selling season, William E. Aziz, hired to turn around White Rose Crafts and Nursery Sales Limited (White Rose), has to decide what to do. White Rose is under Companies' Creditors Arrangement Act (CCAA) protection, having breached its debt covenants. The company's upper and middle management is frustrated that their efforts since 1999 have not turned the firm around. The remaining employee...Starting at €8.20
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Relying On External Knowledge For Competitive Advantage: Why It Might Not Work
Hari Bapuji; David Loree; Mary M. CrossanArticle IVEY-9B11TC05-EStrategyMany managers believe that the acquisition and application of knowledge from external sources will have a clear impact on firm performance and innovation, yet little research exists that helps managers determine the impact of that knowledge. This article seeks to examine whether the use of external knowledge delivers the competitive advantage often claimed. It explains that the outcome of using external knowledge sources may not be positive, and ...Starting at €8.20