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Change Through Persuasion (Spanish version)
Garvin, David A.; Roberto, Michael A.Article HBS-R0502FLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Faced with the need for a massive change, most managers respond predictably. They revamp the organization's strategy, shift around staff, and root out inefficiencies. They then wait patiently for performance to improve--only to be bitterly disappointed because they...Starting at €8.20
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cómo vender servicios más rentablemente
Reinartz, Werner; Ulaga, WolfgangArticle HBS-R0805FStrategyEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Cuando los productos se convierten en mercancías, las empresas de fabricación pueden tratar de diferenciarse con servicios de valor añadido - una estrategia potencialmente rentable. Por desgracia, las empresas a menudo tropiezan...Starting at €8.20
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Mismanagement of Customer Loyalty (Spanish version)
Reinartz, Werner; Kumar, VArticle HBS-R0207FMarketingIdentify early and don't invest anything.Starting at €8.20
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Creativity in Advertising: When It Works and When It Doesn't
Reinartz, Werner; Saffert, PeterArticle HBS-R1306H-EMarketingDo highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes about the products, but there's little evidence linking those messages to purchase behavior. To address this gap, Reinartz and Saffert developed a consumer survey approach that measures perceived creativity along five dimensions--originality, flexibility, elaboration, synthesis, and artistic val...Starting at €8.20
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How Google Sold Its Engineers on Management
Garvin, David A.Article HBS-R1312D-EHigh-performing knowledge workers often question whether managers actually contribute much, especially in a technical environment. Until recently, that was the case at Google, a company filled with self-starters who viewed management as more destructive than beneficial and as a distraction from "real work." But when Google's people analytics team examined the value of managers, applying the same rigorous research methods the company uses in its o...Starting at €8.20
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Can a Strong Culture Be Too Strong (HBR Case Study)
Garvin, David A.Article HBS-R1401X-ELeadership and People ManagementParivar, an IT services firm with a long history of attracting talented people with its family-like culture suddenly faces a spate of resignations among rank-and-file employees. As the vice president of HR tries to figure out what's behind the exodus, the CEO wants to create a brand-new function charged with reinforcing the company's culture. As Parivar prepares for global expansion, is emphasizing the family-like atmosphere the key to retaining ...Starting at €8.20
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La empresa multiunitaria
Garvin, David A.; Levesque, Lynne C.Article HBS-R0806GService and Operations ManagementUna empresa de múltiples unidades es una organización geográficamente dispersa construido a partir de unidades estándar (tiendas, restaurantes, o ramas) que se agrupan por agrupaciones geográficas más grandes (distritos, regiones y divisiones). Aunque esta estructura organizativa se ha convertido en la norma en varias industrias, ha recibido poca atención por parte de académicos y consultores. Garvin y Levesque se dispuso a llenar ese vacío en el...Starting at €8.20
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Is Yours a Learning Organization
Garvin, David A.; Edmondson, Amy C.; Gino, FrancescaArticle HBS-R0803H-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. An organization with a strong learning culture faces the unpredictable deftly. However, a concrete method for understanding precisely how an institution learns and for identifying specific steps to help it learn better has remained elusive. A new survey instrument ...Starting at €8.20
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Can a Strong Culture Be Too Strong? (HBR Case Study and Commentary)
Garvin, David A.Article HBS-R1401L-ELeadership and People ManagementParivar, an IT services firm with a long history of attracting talented people with its family-like culture suddenly faces a spate of resignations among rank-and-file employees. As the vice president of HR tries to figure out what's behind the exodus, the CEO wants to create a brand-new function charged with reinforcing the company's culture. As Parivar prepares for global expansion, is emphasizing the family-like atmosphere the key to retaining ...Starting at €8.20
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Change Through Persuasion
Garvin, David A.; Roberto, Michael A.Article HBS-R0502F-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Faced with the need for a massive change, most managers respond predictably. They revamp the organization's strategy, shift around staff, and root out inefficiencies. They then wait patiently for performance to improve--only to be bitterly disappointed because they...Starting at €8.20