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Change Through Persuasion (Spanish version)
Garvin, David A.; Roberto, Michael A.Article HBS-R0502FLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Faced with the need for a massive change, most managers respond predictably. They revamp the organization's strategy, shift around staff, and root out inefficiencies. They then wait patiently for performance to improve--only to be bitterly disappointed because they...Starting at €8.20
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How Google Sold Its Engineers on Management
Garvin, David A.Article HBS-R1312D-EHigh-performing knowledge workers often question whether managers actually contribute much, especially in a technical environment. Until recently, that was the case at Google, a company filled with self-starters who viewed management as more destructive than beneficial and as a distraction from "real work." But when Google's people analytics team examined the value of managers, applying the same rigorous research methods the company uses in its o...Starting at €8.20
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Can a Strong Culture Be Too Strong (HBR Case Study)
Garvin, David A.Article HBS-R1401X-ELeadership and People ManagementParivar, an IT services firm with a long history of attracting talented people with its family-like culture suddenly faces a spate of resignations among rank-and-file employees. As the vice president of HR tries to figure out what's behind the exodus, the CEO wants to create a brand-new function charged with reinforcing the company's culture. As Parivar prepares for global expansion, is emphasizing the family-like atmosphere the key to retaining ...Starting at €8.20
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La empresa multiunitaria
Garvin, David A.; Levesque, Lynne C.Article HBS-R0806GService and Operations ManagementUna empresa de múltiples unidades es una organización geográficamente dispersa construido a partir de unidades estándar (tiendas, restaurantes, o ramas) que se agrupan por agrupaciones geográficas más grandes (distritos, regiones y divisiones). Aunque esta estructura organizativa se ha convertido en la norma en varias industrias, ha recibido poca atención por parte de académicos y consultores. Garvin y Levesque se dispuso a llenar ese vacío en el...Starting at €8.20
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Branding in the Digital Age: You're Spending Your Money in All the Wrong Places
Edelman, David C.Article HBS-R1012C-EMarketingConsumers today connect with brands in fundamentally new ways, often through media channels that are beyond manufacturers' and retailers' control. That means traditional marketing strategies must be redesigned to accord with how brand relationships have changed. In the famous funnel metaphor, a shopper would start with a number of brands in mind and then systematically narrow them down to a final choice. His relationship with both the manufacture...Starting at €8.20
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Is Yours a Learning Organization
Garvin, David A.; Edmondson, Amy C.; Gino, FrancescaArticle HBS-R0803H-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. An organization with a strong learning culture faces the unpredictable deftly. However, a concrete method for understanding precisely how an institution learns and for identifying specific steps to help it learn better has remained elusive. A new survey instrument ...Starting at €8.20
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Can a Strong Culture Be Too Strong? (HBR Case Study and Commentary)
Garvin, David A.Article HBS-R1401L-ELeadership and People ManagementParivar, an IT services firm with a long history of attracting talented people with its family-like culture suddenly faces a spate of resignations among rank-and-file employees. As the vice president of HR tries to figure out what's behind the exodus, the CEO wants to create a brand-new function charged with reinforcing the company's culture. As Parivar prepares for global expansion, is emphasizing the family-like atmosphere the key to retaining ...Starting at €8.20
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Change Through Persuasion
Garvin, David A.; Roberto, Michael A.Article HBS-R0502F-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Faced with the need for a massive change, most managers respond predictably. They revamp the organization's strategy, shift around staff, and root out inefficiencies. They then wait patiently for performance to improve--only to be bitterly disappointed because they...Starting at €8.20
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Is Yours a Learning Organization? (Spanish version)
Garvin, David A.; Edmondson, Amy C.; Gino, FrancescaArticle HBS-R0803HLeadership and People Managementleadership that reinforces learning. The survey instrument enables a granular examination of all these particulars, scores each of them, and provides a framework for detailed, comparative analysis. You can make comparisons within and among your institution's functional areas, between your organization and others, and against benchmarks that the authors have derived from their surveys of hundreds of executives in many industries. After discussing...Starting at €8.20
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You're Spending Your Money in All the Wrong Places (Spanish version)
Edelman, David C.Article HBS-R1012CMarketingconsider a selection of brands; evaluate by seeking input from peers, reviewers, and others; buy; and enjoy, advocate bond. If the consumer's bond with the brand becomes strong enough, she'll enter a buy-enjoy-advocate-buy loop that skips the consider and evaluate stages entirely. Smart marketers will study the decision journey for their products and use the insights they gain to revise strategy, media spend, and organizational roles.Starting at €8.20