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The Sure Thing That Flopped (HBR Case Study and Commentary)
Zaltman, Gerald; Zaltman, LindsayArticle HBS-R0807A-EMarketingTibal Fisher made a fortune selling trendy, inexpensive home furnishings to baby boomers. With that generation beginning to enter its sixties, he sees a huge opportunity in products for aging consumers. Focus groups and surveys confirm strong market demand for such items, and the media love the idea. So why is TF's NextStage, his new line of stores for older consumers, a disaster? Four experts comment on this fictional case study in R0807A and R0...Starting at €8.20
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El caso HBR: El éxito seguro que fracas
Zaltman, Gerald; Zaltman, LindsayArticle HBS-R0807AMarketingTibal Fisher hizo una fortuna vendiendo moda, artículos para el hogar de bajo costo para los baby boomers. Con esa generación que comienza a entrar en sus años sesenta, él ve una gran oportunidad en los productos para los consumidores de edad avanzada. Los grupos focales y encuestas confirman la fuerte demanda del mercado para este tipo de artículos, y los medios de comunicación les encanta la idea. ¿Por qué es NextStage del TF, su nueva línea de...Starting at €8.20
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The Sure Thing That Flopped (HBR Case Study)
Zaltman, Gerald; Zaltman, LindsayArticle HBS-R0807X-EMarketingTibal Fisher made a fortune selling trendy, inexpensive home furnishings to baby boomers. With that generation beginning to enter its sixties, he sees a huge opportunity in products for aging consumers. Focus groups and surveys confirm strong market demand for such items, and the media love the idea. So why is TF's NextStage, his new line of stores for older consumers, a disaster? Four experts comment on this fictional case study in R0807A and R0...Starting at €8.20
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The Sure Thing That Flopped (Commentary for HBR Case Study)
Zaltman, Gerald; Zaltman, LindsayArticle HBS-R0807Z-EMarketingTibal Fisher made a fortune selling trendy, inexpensive home furnishings to baby boomers. With that generation beginning to enter its sixties, he sees a huge opportunity in products for aging consumers. Focus groups and surveys confirm strong market demand for such items, and the media love the idea. So why is TF's NextStage, his new line of stores for older consumers, a disaster? Four experts comment on this fictional case study in R0807A and R0...Starting at €8.20