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Reinventing Your Business Model
Johnson, Mark W.; Christensen, Clayton M.; Kagermann, HenningArticle HBS-R0812C-EStrategyThey fulfill a job to be done in a dramatically better way (as P&G did with its Swiffer mops), solve a problem that's never been solved before (as Apple did with its iPod and iTunes electronic entertainment delivery system), or serve an entirely unaddressed customer base (as Tata Motors is doing with its Nano - the $2,500 car aimed at Indian families who can't afford any other type of car and usually use motorcycles to get around). Doing so does...Starting at €8.20
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How to Jump-Start the Clean-Tech Economy
Johnson, Mark W.; Suskewicz, JoshArticle HBS-R0911D-EStrategyBillions of dollars worldwide are pumped into the search for clean technology and renewable energy. So far, however, most investment has been in companies that are using conventional business models to fit new technologies into existing systems. A far better approach, say Johnson and Suskewicz, is to create whole new systems. The authors propose a framework for thinking about clean tech that consists of four interdependent components: an enabling...Starting at €8.20
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New Business Models in Emerging Markets
Eyring, Matthew J.; Johnson, Mark W.; Nair, HariArticle HBS-R1101E-EStrategyMany Western multinationals expect to find most of their future growth in emerging economies. But they have frequently struggled to exploit the opportunity, relentlessly cutting costs and accepting profit margins close to zero. The problem, say the authors, who are all with the innovation consultancy Innosight, is not that these companies can't create viable offerings but that simply transplanting their domestic business models to the new markets...Starting at €8.20
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Reinventing Your Business Model (Spanish version)
Johnson, Mark W.; Christensen, Clayton M.; Kagermann, HenningArticle HBS-R0812CStrategyThey fulfill a job to be done in a dramatically better way (as P&G did with its Swiffer mops), solve a problem that's never been solved before (as Apple did with its iPod and iTunes electronic entertainment delivery system), or serve an entirely unaddressed customer base (as Tata Motors is doing with its Nano - the $2,500 car aimed at Indian families who can't afford any other type of car and usually use motorcycles to get around). Doing so does...Starting at €8.20
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New Business Models in Emerging Markets (Spanish version)
Eyring, Matthew J.; Johnson, Mark W.; Nair, HariArticle HBS-R1101EStrategyMany Western multinationals expect to find most of their future growth in emerging economies. But they have frequently struggled to exploit the opportunity, relentlessly cutting costs and accepting profit margins close to zero. The problem, say the authors, who are all with the innovation consultancy Innosight, is not that these companies can't create viable offerings but that simply transplanting their domestic business models to the new markets...Starting at €8.20