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Capturing the Ricochet Economy (Spanish version)
Mahajan, Vijay; Wind, Yoram (jerry)Article HBS-F0611DStrategyImmigrants in developed countries who send money to and buy goods for relatives in the developing world are creating a vast new international market.Starting at €8.20
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Wealth of African Nations (Spanish version)
Mahajan, VijayArticle HBS-F0706CStrategyDespite Africa's regional poverty, the continent's gross national income per capita is greater than India's. That represents a huge potential market for enterprises worldwide.Starting at €8.20
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Understanding the Arab Consumer
Mahajan, VijayArticle HBS-R1305L-EMarketingA growing middle class in the Arab world yearns for progress and modernity, but has no interest in abandoning its religious traditions. Companies that gloss over the interplay between culture and religion ignore a critical factor for success in the region.Starting at €8.20
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Wealth of African Nations
Mahajan, VijayArticle HBS-F0706C-EStrategyDespite Africa's regional poverty, the continent's gross national income per capita is greater than India's. That represents a huge potential market for enterprises worldwide.Starting at €8.20