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Blue Ocean Leadership
Kim, W. Chan; Mauborgne, ReneeArticle HBS-R1405C-ETen years ago, two INSEAD professors broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disenga...Starting at €8.20
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How Strategy Shapes Structure (Spanish version)
Kim, W. Chan; Mauborgne, ReneeArticle HBS-R0909HStrategyWhen executives develop corporate strategy, they nearly always begin by analyzing the industry or environmental conditions in which they operate and the strengths and weaknesses of the players they are up against. They then set out to carve a distinctive strategic position from which they can outperform their rivals by building a competitive advantage. The underlying logic here is that a company's strategic options are bounded by the environment....Starting at €8.20
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Red Ocean Traps
Kim, W. Chan; Mauborgne, ReneeArticle HBS-R1503D-EStrategyAs established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book "Blue Ocean Strategy" have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about ...Starting at €8.20
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How Strategy Shapes Structure
Kim, W. Chan; Mauborgne, ReneeArticle HBS-R0909H-EStrategyWhen executives develop corporate strategy, they nearly always begin by analyzing the industry or environmental conditions in which they operate and the strengths and weaknesses of the players they are up against. They then set out to carve a distinctive strategic position from which they can outperform their rivals by building a competitive advantage. The underlying logic here is that a company's strategic options are bounded by the environment....Starting at €8.20