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Your Star Salesperson Lied. Should He Get a Second Chance (Commentary for HBR Case Study)
Puri, SandeepArticle HBS-R1905Z-EThe CEO of a fictional pharmaceutical marketing company in India has positioned the company as the ethical alternative to its competitors, going as far as to change the company's tagline from "Health for everyone" to "Health with integrity." So when he learns that the firm's star salesperson fudged the numbers on a recent report, the CEO has to decide whether or not to sack him. Is firing the salesperson the right thing to do or should he be give...Starting at €8.20
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Should You Compromise Your Founding Principles for Faster Growth? (HBR Case Study and Commentary)
Puri, SandeepArticle HBS-R2201M-EStrategyThree years ago, Marjorie Rodriguez founded a company with the goal of supporting the LGBTQ+ community through employment opportunities. Now she needs to decide whether to expand the business, which would require bringing in non-transgender salespeople. That wasn't her original vision for the firm--but would it allow her to have a bigger impact? This fictional case study by Sandeep Puri features expert commentary by Fran Dunaway and Khadijah Trib...Starting at €8.20
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Expand the Menu? (HBR Case Study and Commentary)
Puri, Sandeep; Khanzode, Kirti; Beard, AlisonArticle HBS-R1606K-EStrategyYolk-ay, a United Arab Emirates restaurant chain specializing in traditional Indian egg dishes, recently opened its eighth location in 10 years--but turnover is flat, and competitors are gaining market share. Should Yolk-ay go after new customers by adding vegetarian and chicken dishes to the menu? Or stick to what it's known for rather than risk diluting its brand identity? The chain's father-son owners are on opposite sides of the issue. This c...Starting at €8.20
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Expand the Menu (HBR Case Study)
Puri, Sandeep; Khanzode, Kirti; Beard, AlisonArticle HBS-R1606X-EStrategyYolk-ay, a United Arab Emirates restaurant chain specializing in traditional Indian egg dishes, recently opened its eighth location in 10 years--but turnover is flat, and competitors are gaining market share. Should Yolk-ay go after new customers by adding vegetarian and chicken dishes to the menu? Or stick to what it's known for rather than risk diluting its brand identity? The chain's father-son owners are on opposite sides of the issue. This c...Starting at €8.20
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Your Star Salesperson Lied. Should He Get a Second Chance? (HBR Case Study and Commentary)
Puri, SandeepArticle HBS-R1905M-EBusiness Ethics and Corporate Social ResponsibilityThe CEO of a fictional pharmaceutical marketing company in India has positioned the company as the ethical alternative to its competitors, going as far as to change the company's tagline from "Health for everyone" to "Health with integrity." So when he learns that the firm's star salesperson fudged the numbers on a recent report, the CEO has to decide whether or not to sack him. Is firing the salesperson the right thing to do or should he be give...Starting at €8.20
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Your Star Salesperson Lied. Should He Get a Second Chance (HBR Case Study)
Puri, SandeepArticle HBS-R1905X-EThe CEO of a fictional pharmaceutical marketing company in India has positioned the company as the ethical alternative to its competitors, going as far as to change the company's tagline from "Health for everyone" to "Health with integrity." So when he learns that the firm's star salesperson fudged the numbers on a recent report, the CEO has to decide whether or not to sack him. Is firing the salesperson the right thing to do or should he be give...Starting at €8.20
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Expand the Menu (Commentary for HBR Case Study)
Puri, Sandeep; Khanzode, Kirti; Beard, AlisonArticle HBS-R1606Z-EStrategyYolk-ay, a United Arab Emirates restaurant chain specializing in traditional Indian egg dishes, recently opened its eighth location in 10 years--but turnover is flat, and competitors are gaining market share. Should Yolk-ay go after new customers by adding vegetarian and chicken dishes to the menu? Or stick to what it's known for rather than risk diluting its brand identity? The chain's father-son owners are on opposite sides of the issue. This c...Starting at €8.20