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Managing Growth (Spanish version)
Huckman, Robert S.; Pisano, Gary P.Case HBS-611S08Service and Operations ManagementConsiders the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February 2007. In 2005, JetBlue-typically viewed as a low-cost carrier (LCC)-made a move that is often considered antithetical to the LCC model. Specifically, JetBlue moved from a single aircr...Starting at €8.20
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Judo in Action (Spanish version)
Corts, Kenneth; Freier, DebbieCase HBS-708S34Strategy(1) Softsoap pioneers the liquid soap market with little competition, at least initially, from the incumbent bar soap manufacturers; (2) Red Bull creates and dominates the energy drink market with little early competition from incumbent beverage companies; (3) U.K. supermarket chains attempt to enter the retail gasoline market but trigger an aggressive price response from the integrated majors; and (4) Freeserve makes large inroads in the U.K. I...Starting at €8.20
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BYD Company, Ltd. (Spanish version)
Huckman, Robert S.; MacCormack, AlanCase HBS-614S03Service and Operations ManagementConsidera si BYD Co., Ltd., el mayor fabricante chino de baterías recargables, debe entrar en la industria del automóvil chino mediante la adquisición de Qinchuan automático, un fabricante de automóviles de propiedad estatal. Establecer justo después de la oferta pública inicial de BYD en la Bolsa de Hong Kong en 2002, que describe el desarrollo del enfoque de trabajo intensivo de BYD para la fabricación de baterías - un enfoque decididamente dif...Starting at €8.20
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Ready-to-Eat Breakfast Cereal Industry in 1994 (A) (Spanish version)
Corts, KennethCase HBS-710S07StrategyReady-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods (Post). In 1994, private label cereals are making significant market share gains, and promotional competition among the manufacturers of branded cereals is heating up. What steps should one of the Big Three take to prevent these trends from undermining industry profitability, es...Starting at €8.20
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Tiene problemas para mantener sus operaciones enfocadas
Huckman, Robert S.Article HBS-R0909KService and Operations ManagementComo empresa amplía con el tiempo, puede perder el borde operativo que condujo a su éxito inicial. fortalezas centrales se atrofian, la eficiencia o la calidad se resiente, y rivales más nítidas cerca de tomar ventaja de la pérdida de concentración. En su clásico artículo "La fábrica Focused" (HBR mayo-junio de 1974), Wickham Skinner propuso que los fabricantes cuyas líneas de productos habían proliferado crear unidades especializadas, cada uno d...Starting at €8.20
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Managing Orthopaedics at Rittenhouse Medical Center (Spanish version)
Bohmer, Richard; Huckman, Robert S.; Bozic, Kevin J.; Weber, JamesCase HBS-617S06Service and Operations Management(1) gain a better understanding of operational focus and the concept of a "focused factory" in health care, (2) consider the concept of a "factory within a factory" in the context of an academic medical center, and (3) build an appreciation of the managerial challenges associated with operating related, and often competing, business units within the same organization.Starting at €8.20
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Amazon Web Services (Spanish version)
Huckman, Robert S.; Pisano, Gary P.; Kind, LizCase HBS-612S02Service and Operations ManagementConsiders the development of Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces increased competition from established technology giants, such as Google, Microsoft, and IBM. Students are asked to consider whether entry into web services by Amazon, which had est...Starting at €8.20
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El sector de perforaciones marinas
Corts, KennethCase HBS-704S05StrategyDespués de auge en 1997 y principios de 1998, las depresiones de la industria de perforación en alta mar a finales de 1998 y principios de 1999 los precios del petróleo más bajos conducen las compañías petroleras para reducir la perforación de los presupuestos, y la utilización de equipo de perforación cae esencialmente a partir de 100% a 70% en algunos mercados. Las tarifas diarias - los precios pagados por los servicios de un equipo de perforac...Starting at €8.20
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Note on Microeconomics for Strategists (Spanish version)
Corts, Kenneth; Rivkin, Jan W.Case HBS-704S06StrategySummarizes the core ideas about the microeconomics of markets that are most relevant to business strategy. Sections I and II develop two basic building blocks of any market, demand and supply. Section II discusses how demand and supply interact to determine the quantity of goods traded in a market and the price paid for those goods, with special attention to the way that external events influence the quantity traded and the price paid. Section IV...Starting at €8.20
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El sector de cereales para el desayuno en 1994 (B)
Corts, KennethCase HBS-710S09StrategyActualiza el caso (A).Starting at €5.74