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Pequeñas grandes lecciones de las empresas familiares
Miller, Danny; Le Breton-Miller, IsabelleArticle ART-2713Corporate Governance, Entrepreneurship, StrategyLas pymes carecen de la liquidez, economías de escala y alcance de las grandes corporaciones, por lo que la planificación a muy largo plazo puede parecer un lujo. Pero no tienen por qué renunciar a la longevidad. Los autores han analizado pymes de Norteamérica, Europa y Corea del Sur, muchas de ellas familiares, y concluyen que las de mayor éxito se guían por cuatro principios (continuidad, comunidad, conexiones y control) que han sabido converti...Starting at €8.20
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Wilderness Safaris: Ecotourism Entrepreneurship
Austin, James E.; Epler Wood, Megan; Leonard, Herman B.Case HBS-318040-EStrategyWilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business, it invests heavily in conservation efforts, both directly, with communities and governments, and with partners and competitors. It may be reaching saturation of the high-cost, high...Starting at €8.20
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Commerce and Justice (Spanish version)
Austin, James E.; Leonard, Herman B.; Quinn, James W.Case HBS-312S08Business Ethics and Corporate Social Responsibilityhow to measure the impact of its social justice activities and how to export its values-based strategy abroad. Focuses on strategic management of a corporate social responsibility (CSR) program. The development of Timberland's innovative commerce and justice strategy sheds light on ways in which strategic alignment can provide energy, synergy, and resources critical to developing a successful CSR program within a for-profit company.Starting at €8.20
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Mining Gold in Not-for-Profit Brands (Spanish version)
Quelch, John A.; Austin, James E.; Laidler, NathalieArticle HBS-F0404DMarketingNonprofits are putting hard numbers on the value of their brands, many of which consumers trust highly. Such organizations are hoping brand valuation will give them greater influence as they negotiate cobranding alliances with corporate partners.Starting at €8.20
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Claves para hacer grande una pequeña empresa
Fernández, Albert; Kuemmerle, Walter; Miller, Danny; Le Breton-Miller, IsabelleDossier DOS-25Accounting and Control, Entrepreneurship, Strategy¿Cuáles son los grandes retos y el verdadero potencial de las empresas que sustentan la economía mundial?Starting at €15.00
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Timberland y el Compromiso con la Comunidad
Austin, James E.; Elias, JaanCase HBS-709S16Este caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. The Timberland Co., un fabricante y distribuidor de calzado, ropa exterior y accesorios, se comprometió a instituir y comunicar un conjunto básico de valores a sus empleados, accionistas y consumidores...Starting at €8.20
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Starbucks and Conservation International (Spanish version)
Austin, James E.; Reavis, CateCase HBS-309S01Business Ethics and Corporate Social ResponsibilityThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote cof...Starting at €8.20
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Banca Mundial de Mujeres: Un Cambio Catalizador a través de Redes
Austin, James E.; Harmeling, Susan S.Case HBS-309S31Describe la evolución del Banco Mundial de la Mujer, una organización no lucrativa internacional de microfinanzas promover el acceso financiero para las mujeres pobres. Explora el desarrollo de la organización de los diferentes tipos de redes para lograr su misión.Starting at €8.20
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Monsanto, proyectos Cooperación Tecnológica y Pequeños Propietarios Agrícolas
Austin, James E.; Barrett, Diana; Oestreich, StephanieCase HBS-310S03Como empresa líder en tecnología de la planta en el sistema alimentario mundial, ¿cómo puede Monsanto compartir esta tecnología con productores de pequeña venta y sin fines de lucro investigadores e instituciones?Starting at €8.20
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MBAs Are More Self-Serving Than Other CEOs
Miller, Danny; Torres, NicoleArticle HBS-F1612B-EWhen researchers tracked the performance of 444 celebrated U.S. CEOs, they discovered that companies run by MBAs underperformed the rest. The reason? The MBAs were more likely to engage in risky strategies. And while those strategies led to temporary gains, which increased the CEOs' compensation, they hurt the companies in the long run.Starting at €8.20